About Travel and tourism research association
The Travel and Tourism Research Association (TTRA) is a non-profit organization that has been advocating for higher standards in travel and tourism-related research, analysis, and marketing since its inception. With a mission to enhance the quality, value, effectiveness, and use of research in the travel industry, TTRA has become a leading voice in the field.
The association was founded in 1970 by a group of researchers who recognized the need for an organization that would promote excellence in travel research. Today, TTRA has grown into an international community of professionals from academia, government agencies, destination marketing organizations (DMOs), hotels and resorts, airlines and cruise lines as well as other sectors within the tourism industry.
One of TTRA's primary goals is to provide its members with access to cutting-edge research on trends affecting the travel industry. The association accomplishes this through various channels such as conferences where experts share their insights on emerging issues affecting tourism. Members also have access to publications such as "Journal of Travel Research" which features peer-reviewed articles on topics ranging from consumer behavior to destination management.
TTRA also provides training opportunities for members who want to improve their skills or learn new ones. The association offers webinars on topics such as data visualization techniques or social media analytics which are essential skills for anyone working in today's digital age.
Another key area where TTRA excels is advocacy work aimed at promoting policies that support sustainable tourism development. The association works closely with policymakers at all levels of government to ensure that regulations are put in place that protect natural resources while still allowing visitors to enjoy them responsibly.
In addition to these activities aimed at promoting excellence within the industry itself, TTRA also plays an important role in educating consumers about responsible travel practices. Through initiatives like "Travel Green," which encourages travelers to make environmentally conscious choices when planning their trips; or "Tourism Cares," which promotes volunteerism among travelers; TTRA helps raise awareness about the importance of sustainable tourism.
Overall, TTRA is a vital organization for anyone working in the travel and tourism industry. Its commitment to promoting excellence in research, analysis, and marketing has helped shape the industry into what it is today. With its focus on sustainability and responsible travel practices, TTRA is also helping to ensure that future generations can continue to enjoy all that this exciting field has to offer.