About Tra new zealand
Tra New Zealand: The Insights Agency That Helps Organizations Grow
Tra New Zealand is an insights agency that specializes in research, analytics, strategy, and design. With a deep understanding of human behavior, Tra helps organizations grow by providing valuable insights and actionable recommendations.
Founded in 2005, Tra has become one of the leading insights agencies in New Zealand. Their team of experts includes researchers, analysts, strategists, designers, and behavioral scientists who work together to provide clients with a holistic approach to growth.
Research is at the heart of what Tra does. They use a range of qualitative and quantitative research methods to gather data on consumer behavior and market trends. This data is then analyzed using advanced analytics tools to uncover insights that can inform business strategy.
But Tra doesn't stop at research. They also help clients develop strategies based on these insights that are tailored to their specific needs. Whether it's developing new products or services or optimizing existing ones, Tra works closely with clients to ensure they achieve their growth objectives.
Design is another key area where Tra excels. Their team of designers creates visually appealing materials that communicate complex information in an easy-to-understand way. From reports and presentations to infographics and videos, Tra's design team ensures that their clients' messages are communicated effectively.
But what sets Tra apart from other agencies is their deep understanding of human behavior. By applying behavioral science principles to their work, they're able to provide unique insights into why people behave the way they do - whether it's making purchasing decisions or engaging with brands online.
Tra has worked with a wide range of clients across various industries - from healthcare and finance to retail and hospitality. Some notable projects include helping a major airline improve its customer experience by redesigning its website based on user feedback; assisting a government agency in developing policies aimed at reducing smoking rates among young people; and working with a leading retailer on optimizing its product offerings based on consumer preferences.
In addition to their client work, Tra is also committed to sharing their knowledge and expertise with the wider community. They regularly publish thought leadership pieces on topics such as consumer behavior, market trends, and design principles. They also offer training and workshops to help organizations develop their own research and design capabilities.
Overall, Tra New Zealand is an insights agency that truly understands what it takes for organizations to grow. With a focus on research, strategy, design, and behavioral science, they provide clients with the tools they need to succeed in today's competitive marketplace.