About Tobii ab
Tobii AB: Revolutionizing Attention Computing with Eye Tracking Technology
Tobii AB is a Swedish company that specializes in eye-tracking technology and attention computing. Founded in 2001, Tobii has been at the forefront of developing innovative solutions that enable people to interact with computers and other devices using their eyes. With its cutting-edge technology, Tobii has transformed the way we understand human behavior and cognition, paving the way for new applications in healthcare, gaming, research, and more.
At Tobii AB, our mission is to make eye tracking accessible to everyone. We believe that by understanding how people look at things – what they pay attention to and for how long – we can gain valuable insights into their thoughts, emotions, and intentions. This knowledge can be used to improve products and services across a wide range of industries.
Our eye-tracking technology works by using infrared light to track the movement of a person's eyes as they look at a screen or object. This data is then analyzed using sophisticated algorithms that can detect patterns in gaze behavior such as fixations (when someone looks at something for an extended period) or saccades (when someone rapidly shifts their gaze from one point to another). By combining this information with other biometric data such as heart rate or skin conductance level (SCL), we can gain a more comprehensive understanding of how people respond to stimuli.
One area where Tobii's technology has had a significant impact is healthcare. Eye tracking has been used in clinical settings for decades as a diagnostic tool for conditions such as autism spectrum disorder (ASD), traumatic brain injury (TBI), stroke rehabilitation, Parkinson's disease (PD), multiple sclerosis (MS), ALS/Lou Gehrig's disease, schizophrenia/psychosis disorders among others.
In addition to healthcare applications like diagnosis & treatment planning; our eye-tracking solutions have also found use in gaming industry where it enhances user experience by providing immersive gameplay experiences through natural interaction between players' eyes movements & game elements on screen; market research where it helps companies understand consumer preferences better than ever before; education sector which uses it for learning analytics purposes among others.
Another area where Tobii's technology shines is research. Our eye trackers are used by scientists around the world studying everything from visual perception and attentional processes to language acquisition and social cognition. By providing precise measurements of gaze behavior over time across different populations - including children & adults - researchers are able not only better understand cognitive processes but also develop new theories about them too!
At Tobii AB we pride ourselves on being leaders within our field while maintaining an unwavering commitment towards innovation & excellence! Our team consists of experts from various fields including engineering design software development marketing sales customer support etc., all working together towards achieving one common goal: making sure every individual who needs access gets access!
In conclusion,Tobii AB continues revolutionizing attention computing with its cutting-edge eye-tracking technology which provides valuable insights into human behaviour across various industries including healthcare,gaming,research among others.With its unwavering commitment towards innovation & excellence,Tobbi remains committed towards making sure every individual who needs access gets access!