ThinkingReed

ThinkingReed is a Japanese company based in Tokyo and Oita that provides cloud-based application services and system construction using open source software. They position themselves as digital coordinators who translate business challenges into system requirements to improve corporate productivity through co-creative development.

The company targets businesses struggling with inefficient, analog customer interactions and manual sales processes. They help firms move from manufacturing models to customer service models by digitizing customer touchpoints and sales activities through custom-built systems.

Their core product is F-RevoCRM, an open-source integrated customer management system that handles campaigns, leads, sales, and support without licensing fees. They also offer OSScalender, a dual-licensed calendar application, and BeSmart for email and groupware functions.

They utilize a co-creative development approach rather than traditional waterfall methods to ensure rapid and flexible responses to client needs. This process allows them to deeply understand client problems and build efficient business processes together.

They support industries including software vendors, food processing, educational institutions, service sales, manufacturing, and hospitality. Specific examples include Japan Computer, Nippon Shokuhin Holdings, and Star野 Resort OMO7.

Their Tokyo headquarters is located at 1-11-2 Ningyocho, Chuo-ku, Tokyo, and they maintain a second office at 2-5-2 Furumachi, Oita City, Oita Prefecture. These locations are listed on their official website and contact forms.

The company was founded in 2020, as indicated by the copyright notice on their website. They started as a business consulting firm before expanding into system construction and SaaS services.

On Trustburn, ThinkingReed holds a rating of 4.6 out of 5 stars based on 9 reviews. The feedback is overwhelmingly positive, with most reviewers giving the company 5 stars.

Recent reviews from late 2022 through November 2023 consistently praise the team's professionalism, efficiency, attention to detail, and ability to deliver high-quality work within agreed timelines. Reviewers frequently mention excellent customer support and responsiveness.

The company provides industry-specific solutions such as a construction material sales management system, a cram school management system, and an IoT system for bio-toilets. They also offer a call center system scalable from small offices to large centers with thousands of terminals.

Their service model combines software development with direct consulting, allowing them to solve business problems at optimal costs by acting as both a software maker and a service provider. They aim to make business smarter by eliminating unreasonable tasks.

To get started, potential clients can use the application form on their website to request an office tour, company explanation, or other inquiries. They also host free seminars on topics like AI utilization and information usage strategies for maintenance departments.

The company's website mentions a partnership with Nippon Shokuhin Holdings for the development of the ebiss sales support app. They also highlight a collaboration with NTT East Japan regarding F-RevoCRM.

They emphasize that their systems integrate with existing sales management and procurement systems to create unified information flows. The OSScalender app specifically allows integration with personal Google calendars while maintaining enterprise-level security.

ThinkingReed focuses on two main themes for digital transformation: digitizing customer touchpoints and digitizing customer-initiated business processes. They believe CRM is central to achieving these goals.