About The marketing academy
The Marketing Academy: Developing Leadership Capability in Talented Marketers
The Marketing Academy is a non-profit organization that aims to develop leadership capability in talented marketers from the marketing, advertising, and communications industries. The academy achieves this through mentoring, coaching, and immersive learning programs.
Founded in 2010 by Sherilyn Shackell, The Marketing Academy has become a leading institution for developing marketing leaders. The academy operates globally with programs running in the UK, Australia, and the USA.
The academy's mission is to inspire and develop exceptional talent within the marketing industry. They believe that by investing in talented individuals who have demonstrated potential for leadership roles can help shape the future of marketing.
The Marketing Academy offers three core programs: Scholarship Program, Fellowship Program, and Alumni Program.
Scholarship Program:
The Scholarship program is designed for emerging talent aged between 30-40 years old who are looking to take their career to the next level. This program provides an opportunity for individuals to learn from some of the most experienced marketers across various industries through mentoring sessions.
Fellowship Program:
The Fellowship program is designed for senior marketers aged between 40-55 years old who are looking to take on more significant leadership roles within their organizations or move into board-level positions. This program provides an opportunity for individuals to learn from experienced business leaders through coaching sessions.
Alumni Program:
Once participants complete either of these two programs (Scholarship or Fellowship), they become part of The Marketing Academy's Alumni community. This community provides ongoing support and development opportunities such as networking events with other alumni members or access to exclusive content created specifically for them.
In addition to these core programs, The Marketing Academy also offers Masterclasses which are one-day workshops covering specific topics such as personal branding or digital transformation. These masterclasses provide an opportunity for participants to learn new skills while also networking with other professionals within their industry.
One unique aspect of The Marketing Academy's approach is their focus on developing the whole person, not just their professional skills. They believe that by investing in individuals' personal development, they can help them become better leaders and make a more significant impact within their organizations.
The Marketing Academy has received numerous awards for its work in developing marketing leaders. In 2020, they were awarded the Queen's Award for Enterprise in the category of Promoting Opportunity.
In conclusion, The Marketing Academy is an exceptional organization that is making a significant impact on the marketing industry. Their commitment to developing talented individuals through mentoring, coaching, and immersive learning programs is helping shape the future of marketing leadership. If you are a marketer looking to take your career to the next level or an organization looking to invest in your talent pipeline, The Marketing Academy should be at the top of your list.