About The institute for sensory research
The Institute for Sensory Research: The Leading Sensory Market Research Firm in the Nation
The Institute for Sensory Research (ISR) is a premier sensory market research firm that has been providing top-notch sensory research services to clients across various industries for over 30 years. With its headquarters located in New York, ISR has established itself as the most experienced and trusted provider of sensory methodologies and panels, custom sensory programs, and a state-of-the-art sensory facility.
At ISR, we understand that consumer preferences are constantly evolving, and businesses need to stay ahead of the curve to remain competitive. That's why we offer a wide range of innovative solutions designed to help our clients gain valuable insights into their target audience's preferences and behaviors.
Our team of highly skilled researchers is dedicated to delivering accurate data-driven insights that enable our clients to make informed decisions about their products or services. We use advanced techniques such as descriptive analysis, discrimination testing, consumer preference mapping, and many others to provide comprehensive reports on product quality attributes such as taste, texture, aroma/flavor profiles.
We also offer customized research programs tailored specifically to meet our client's unique needs. Our team works closely with each client throughout the entire process from study design through data analysis ensuring that all objectives are met within budgetary constraints.
One of our key strengths is our state-of-the-art sensory facility located in New York City. Our facility features individual booths equipped with computers for online surveys or focus groups; temperature-controlled rooms for product testing; kitchen facilities for food preparation; conference rooms equipped with audiovisual equipment; and much more.
Our panelists are carefully selected based on their ability to detect subtle differences in products' attributes such as flavor intensity or sweetness levels. We have an extensive database of trained panelists who can provide reliable feedback on various products across different categories such as food & beverage products (including alcoholic beverages), personal care items (such as cosmetics), household cleaning supplies & detergents, and many others.
At ISR, we pride ourselves on our ability to deliver high-quality research services that help our clients stay ahead of the competition. Our team is committed to providing exceptional customer service and ensuring that all projects are completed on time and within budget.
In conclusion, if you're looking for a reliable partner to help you gain valuable insights into your target audience's preferences and behaviors, look no further than The Institute for Sensory Research. With our extensive experience in sensory market research, state-of-the-art facilities, and customized research programs tailored specifically to meet your needs, we are confident that we can help you achieve your business goals. Contact us today to learn more about how we can help you succeed!