About Tbwa\group vietnam
TBWA\Group Vietnam: The Disruptive Force in Advertising
TBWA is a global advertising agency that has been disrupting the industry for over 40 years. With its innovative approach to advertising, TBWA has become one of the most respected and sought-after agencies in the world. In 2018, Adweek named TBWA as the Global Agency of the Year, cementing its position as a leader in the industry.
TBWA\Group Vietnam is part of this global network and brings its disruptive force to Vietnam's advertising scene. With offices in Ho Chi Minh City and Hanoi, TBWA\Group Vietnam offers a range of services that help brands stand out from their competitors.
The agency's philosophy is based on The Disruption® Company approach, which involves challenging conventional thinking and finding new ways to connect with consumers. This approach has helped TBWA create some of the most memorable campaigns in recent history.
One example is Apple's "Think Different" campaign, which was created by TBWA\Chiat\Day Los Angeles. The campaign featured iconic figures such as Albert Einstein and Mahatma Gandhi and encouraged people to think differently about technology. It was a huge success and helped establish Apple as an innovative brand.
TBWA\Group Vietnam brings this same level of creativity and innovation to its clients in Vietnam. Its team consists of over 100 talented individuals who are passionate about creating disruptive campaigns that make an impact.
The agency offers a range of services including brand strategy, creative development, digital marketing, social media management, experiential marketing, public relations, and more. Its clients include some of the biggest brands in Vietnam such as Vinamilk, KFC, Standard Chartered Bank, Abbott Nutritionals among others.
One example of TBWA\Group Vietnam's work is its "KFC Super Bowl" campaign for KFC Vietnam during Super Bowl LIII (2019). The campaign featured KFC's signature fried chicken in the shape of a football and was a huge hit with Vietnamese consumers. The campaign generated over 1 million views on social media and helped increase KFC's sales by 30%.
TBWA\Group Vietnam's success is due to its ability to create campaigns that resonate with consumers. Its team understands the local market and knows how to create campaigns that are culturally relevant. This approach has helped TBWA\Group Vietnam become one of the most successful advertising agencies in Vietnam.
In conclusion, TBWA\Group Vietnam is a disruptive force in advertising that brings global expertise to the local market. Its innovative approach has helped it create some of the most memorable campaigns in recent history, and its team of talented individuals continues to push boundaries and challenge conventional thinking. If you're looking for an agency that can help your brand stand out from the competition, look no further than TBWA\Group Vietnam.