About Survey54
Survey54: Empowering Businesses with Actionable Insights in Emerging Markets
In today's fast-paced business world, data is king. Companies that can harness the power of data to make informed decisions are the ones that succeed. However, obtaining accurate and reliable data can be a challenge, especially in emerging markets where traditional research methods may not be effective.
This is where Survey54 comes in. Founded in 2019 by Nigerian entrepreneur Stephan Eyeson, Survey54 is a technology-driven market research company that specializes in providing businesses with actionable insights into African and other emerging markets.
Survey54's mission is to democratize access to high-quality market research by leveraging technology to reach previously underserved populations. The company uses mobile surveys and other innovative techniques to gather data from hard-to-reach audiences across Africa and other emerging markets.
One of the key advantages of Survey54's approach is its ability to provide real-time insights into consumer behavior and preferences. By using mobile surveys, the company can collect data quickly and efficiently, allowing businesses to make informed decisions faster than ever before.
Survey54 offers a range of services designed to meet the needs of businesses operating in emerging markets. These include:
1) Consumer Research: Survey54 helps companies understand their target audience by conducting surveys on their behalf. This includes everything from product testing to brand perception studies.
2) Market Sizing: By analyzing demographic trends and consumer behavior patterns, Survey54 can help businesses estimate the size of their target market.
3) Competitive Analysis: To stay ahead of the competition, it's important for businesses to understand what their rivals are doing. Survey54 provides competitive analysis services that help companies identify key competitors and assess their strengths and weaknesses.
4) Data Visualization: Once data has been collected, it needs to be presented in a way that makes sense for decision-makers. Survey54 offers custom data visualization services that turn complex datasets into easy-to-understand visualizations.
5) Consulting: Survey54's team of experts can provide strategic consulting services to help businesses make the most of their market research data. This includes everything from identifying new growth opportunities to developing marketing strategies.
Survey54 has already made a significant impact in the African market research space. The company has worked with a range of clients, including multinational corporations, startups, and non-profit organizations.
One example is Coca-Cola Nigeria, which partnered with Survey54 to conduct a survey on consumer attitudes towards plastic waste. The survey helped Coca-Cola understand how it could reduce its environmental impact while still meeting consumer demand for its products.
Another example is Nigerian fintech startup PiggyVest, which used Survey54's services to conduct market research before launching its savings and investment platform. The insights gained from the survey helped PiggyVest refine its product offering and target the right audience.
In addition to providing valuable insights for businesses, Survey54 is also committed to making a positive social impact in emerging markets. The company partners with local organizations and NGOs to ensure that surveys are conducted ethically and that respondents are treated fairly.
Overall, Survey54 is an innovative market research company that is changing the way businesses approach emerging markets. By leveraging technology and expertise in African markets, the company provides actionable insights that help companies make informed decisions faster than ever before.