Superfly

Superfly: Creating Shared Experiences that Shape the World

Superfly is a company that specializes in creating shared experiences that shape how the world plays and connects. They are known for building brands that bring people together at the intersection of culture and commerce. With their innovative approach to experiential marketing, Superfly has become a leader in the industry, helping brands connect with their audiences in meaningful ways.

Founded in 1996 by Jonathan Mayers and Richard Goodstone, Superfly started as a small music production company based in New Orleans. Over time, they expanded their services to include event production and experiential marketing. Today, Superfly has offices in New York City, Chicago, San Francisco, and Nashville.

One of Superfly's most notable achievements was co-founding Bonnaroo Music & Arts Festival with AC Entertainment back in 2002. This festival has since become one of the largest music festivals in North America with over 80,000 attendees each year.

Superfly's success can be attributed to their ability to create unique experiences that resonate with audiences on a personal level. They understand that people want more than just products or services; they want experiences that make them feel connected to something bigger than themselves.

Their approach is rooted in research-driven insights about consumer behavior and cultural trends. By understanding what motivates people to engage with brands on an emotional level, Superfly is able to create experiences that are both memorable and impactful.

In addition to event production and experiential marketing services for clients such as Google, Samsung, PepsiCo., Airbnb etc., Superfly also creates its own original content through its media division called "Superfly Presents". This division produces documentaries like "The Defiant Ones" which tells the story of Dr Dre & Jimmy Iovine's partnership or TV shows like "The Great Food Truck Race" which airs on Food Network channel.

What sets Superfly apart from other companies is their commitment to sustainability practices when producing events such as Bonnaroo Music & Arts Festival where they have implemented initiatives like composting program or solar-powered stages etc..

Overall it’s clear why so many companies trust super fly for creating unforgettable brand activations - because they know how important it is not only deliver an experience but also leave lasting impressions on consumers' minds long after it’s over!