About Strategic options
Strategic Options: Building Customer-Centric Marketing Infrastructure for Lasting Revenue Growth and Scale
Strategic Options is a leading marketing consulting firm that partners with emerging businesses to build the customer-centric marketing infrastructure needed for lasting revenue growth and scale. With a team of experienced marketers, Strategic Options provides customized solutions that help businesses achieve their goals by leveraging data-driven insights, innovative strategies, and cutting-edge technologies.
At Strategic Options, we understand that every business is unique and requires a tailored approach to achieve success. That's why we work closely with our clients to understand their specific needs, challenges, and opportunities. We then develop customized solutions that address these issues head-on while also aligning with their overall business objectives.
Our services include market research, brand strategy development, digital marketing strategy development and execution (including SEO optimization), content creation (including blog posts), social media management (including paid advertising campaigns), email marketing campaigns (including automation), website design/development/optimization (including mobile optimization) as well as analytics tracking/reporting.
Market Research
We begin by conducting extensive market research to identify key trends in your industry. This includes analyzing your competitors' strengths and weaknesses as well as identifying potential gaps in the market where you can differentiate yourself from others. Our team uses various tools such as Google Trends or SEMrush to gather data on search volume trends over time or competitor analysis tools like SimilarWeb or Ahrefs.
Brand Strategy Development
Once we have identified key trends in your industry through our market research process, we work with you to develop a brand strategy that aligns with your overall business objectives. This includes defining your target audience(s) based on demographics such as age range or income level; developing messaging frameworks around what makes you unique compared against competitors; creating visual identity guidelines including logo design concepts if necessary; outlining tone of voice guidelines for all communications channels including social media platforms like Facebook or Twitter.
Digital Marketing Strategy Development & Execution
Our team of experts will work with you to develop a digital marketing strategy that aligns with your overall business objectives. This includes identifying the most effective channels for reaching your target audience(s) such as search engine optimization (SEO), pay-per-click advertising (PPC), social media advertising, email marketing campaigns, and more.
Content Creation
We create high-quality content that resonates with your target audience(s) and drives engagement across all channels. This includes blog posts, social media posts, email newsletters, infographics or videos.
Social Media Management
We manage all aspects of your social media presence including creating content calendars for each platform; developing paid advertising campaigns on Facebook or Twitter; monitoring engagement metrics like likes or shares; responding to customer inquiries in a timely manner.
Email Marketing Campaigns
We create automated email campaigns that nurture leads through the sales funnel while also providing valuable information about products/services offered by our clients. This includes setting up drip campaigns based on user behavior triggers such as abandoned cart reminders or welcome series emails.
Website Design/Development/Optimization
Our team designs and develops websites optimized for both desktop and mobile devices. We ensure that they are user-friendly and easy to navigate while also incorporating SEO best practices into every aspect of the site's design.
Analytics Tracking/Reporting
Finally, we track key performance indicators (KPIs) such as website traffic volume or conversion rates using tools like Google Analytics. We then provide regular reports detailing progress towards achieving business objectives so you can make informed decisions about future marketing investments.
In conclusion, Strategic Options is a leading marketing consulting firm that partners with emerging businesses to build the customer-centric marketing infrastructure needed for lasting revenue growth and scale. Our customized solutions help businesses achieve their goals by leveraging data-driven insights, innovative strategies, and cutting-edge technologies. Contact us today to learn how we can help take your business to the next level!
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