About Sticky inc
Sticky Inc: The Ultimate Solution for Eye Tracking Studies
Sticky Inc is a leading provider of webcam eye tracking services for packaging and advertising studies. With its cost-effective, self-service, online eye tracking platform, Sticky Inc has revolutionized the way businesses conduct market research.
Eye tracking is a powerful tool that allows businesses to understand how consumers interact with their products or advertisements. By analyzing where people look on a webpage or mobile device, businesses can optimize their designs to increase engagement and conversions.
Traditionally, eye tracking studies have been expensive and time-consuming. Researchers would need to set up specialized equipment in a lab environment and recruit participants for in-person testing sessions. This process was not only costly but also limited the sample size of participants.
Sticky Inc has changed all that with its innovative webcam eye tracking technology. Now anyone can conduct an eye tracking study from the comfort of their own home or office using just a computer with an internet connection and a webcam.
The Sticky Inc platform is incredibly user-friendly, making it accessible even to those without any prior experience in market research. Users simply upload their webpage or mobile design to the platform and select the number of participants they want to recruit for their study.
Once participants are recruited, they are given instructions on how to calibrate their webcams so that Sticky's software can accurately track their eye movements. Then they are asked to complete tasks such as browsing through webpages or watching videos while Sticky's software records where they look on the screen.
After completing the study, users receive detailed reports showing exactly where participants looked on each page of their design. This information can be used to identify areas that need improvement as well as elements that are working well.
One of the biggest advantages of using Sticky Inc's webcam eye tracking technology is its cost-effectiveness compared to traditional methods. With no need for specialized equipment or recruiting expenses, users can save thousands of dollars per study while still getting accurate results.
Sticky Inc's platform is also incredibly flexible, allowing users to conduct studies on a wide range of devices including desktops, laptops, tablets, and smartphones. This means that businesses can get insights into how their designs perform across different platforms and screen sizes.
In addition to its self-service platform, Sticky Inc also offers custom research services for businesses that need more in-depth analysis. Their team of experienced researchers can help design studies tailored to specific business needs and provide expert analysis of the results.
Overall, Sticky Inc is a game-changer in the world of market research. Its innovative webcam eye tracking technology has made it easier and more affordable than ever for businesses to understand how consumers interact with their products or advertisements. With its user-friendly platform and flexible options for device testing, Sticky Inc is the ultimate solution for anyone looking to optimize their designs for maximum engagement and conversions.