About Social fulcrum
Social Fulcrum: Scaling Facebook Advertising Campaigns for Retail and eCommerce Brands
In today's digital age, social media has become an integral part of our lives. With over 2.8 billion active users on Facebook alone, it has become a powerful platform for businesses to reach out to their target audience. However, with so many businesses vying for attention on the platform, it can be challenging to stand out from the crowd.
This is where Social Fulcrum comes in. Founded in 2010 by Andrew Krebs-Smith, Social Fulcrum is a Boston-based digital marketing agency that specializes in scaling Facebook advertising campaigns for retail and eCommerce brands.
With a team of experienced marketers and data analysts, Social Fulcrum helps its clients achieve their business goals by leveraging the power of Facebook advertising. The company's approach is data-driven and results-oriented, which means that every campaign they run is optimized for maximum ROI.
One of the key strengths of Social Fulcrum is its ability to scale campaigns quickly while maintaining performance metrics such as ROAS (Return on Ad Spend) and CPA (Cost per Acquisition). This means that clients can expect to see significant growth in their revenue without compromising on profitability.
Another area where Social Fulcrum excels is creative optimization. The company understands that ad creatives play a crucial role in driving conversions on Facebook. Therefore, they have developed a proprietary process called "Creative Science" that involves testing multiple ad variations simultaneously to identify the best-performing ones.
Social Fulcrum also offers advanced targeting capabilities such as lookalike audiences and dynamic product ads (DPA). These features allow clients to reach out to new customers who are similar to their existing ones or retarget those who have shown interest in their products but haven't made a purchase yet.
Apart from Facebook advertising, Social Fulcrum also provides other services such as Google Ads management, Amazon Advertising management, email marketing automation, and conversion rate optimization (CRO).
The company has worked with several well-known brands across various industries such as fashion & apparel, beauty & cosmetics, home goods & furniture, health & wellness products among others. Some of its notable clients include Reebok CrossFit Games®, PUMA North America Inc., Wayfair LLC., Chewy Inc., etc.
In conclusion,
Social media advertising can be overwhelming if you don't know what you're doing or lack experience running successful campaigns; this is where companies like Social fulcrums come into play - helping businesses scale up quickly while maintaining profitability through data-driven strategies tailored specifically towards retail/eCommerce brands looking at maximizing ROI from social media platforms like facebook ads management services offered by them are top-notch!
socialfulcrum.com
