About Slapfish restaurant group
Slapfish Restaurant Group: Bringing Seafood Back to the Table
Slapfish is a seafood restaurant group that has been making waves in the culinary world since its inception in 2011. The company's goal is simple: to get people to eat more seafood. But it's not just about increasing consumption; Slapfish wants to make seafood fun and sexy again, so that people will actually enjoy eating it.
The brainchild of Chef Andrew Gruel, Slapfish started as a food truck in Orange County, California. Gruel had always been passionate about seafood, but he noticed that many people were hesitant to try it because they didn't know how to cook it or were intimidated by the high prices at traditional seafood restaurants. He wanted to change that by creating a casual dining experience where customers could enjoy fresh, sustainable seafood at an affordable price.
Today, Slapfish has grown into a full-fledged restaurant group with locations across the United States and abroad. But despite its expansion, the company remains committed to its core values of sustainability and transparency. All of Slapfish's seafood is sourced from responsible fisheries and farms that prioritize environmental stewardship and animal welfare.
One of the things that sets Slapfish apart from other seafood restaurants is its focus on innovation. Chef Gruel and his team are constantly experimenting with new flavors and techniques to create dishes that are both delicious and unexpected. For example, their famous Lobster Grinder sandwich features chunks of succulent lobster meat mixed with creamy herb butter on a toasted roll – not your typical lobster roll!
But even with all this creativity, Slapfish never loses sight of what really matters: quality ingredients prepared simply and expertly. Whether you're ordering fish tacos or grilled octopus skewers, you can be sure that every dish at Slapfish is made with care using only the freshest ingredients available.
In addition to its commitment to sustainability and innovation, Slapfish also places a strong emphasis on community involvement. The company partners with local organizations like Surfrider Foundation and Share Our Strength's No Kid Hungry campaign to support causes related to ocean conservation and childhood hunger.
So if you're looking for a restaurant where you can enjoy delicious seafood in a fun atmosphere while supporting sustainable practices – look no further than Slapfish Restaurant Group! With locations across the country (and more opening soon), there's never been a better time or place for getting your fill of fresh fish done right!