Signify IP

Signify IP is a boutique Australian trademark firm founded in 2010 and rebranded in 2024, specializing in trademark searches, applications, disputes, and portfolio management. The team includes registered attorney Hollie Ford and paralegal Christine Kelly, who together bring over 45 years of combined experience to help businesses protect their brands locally and internationally. They focus on providing clear, fixed-fee advice without hidden costs, serving clients from startups to established brands across Australia and New Zealand.

Clients can start by booking a free consultation to discuss their trademark situation and receive clear advice on risks and next steps. Alternatively, they can initiate the process with a free trademark search if they already have a name, logo, or brand in mind and want to assess availability before committing to further services.

The firm offers a range of services including trademark searches, applications, international filings via the Madrid Protocol, examination reports, disputes, and portfolio management. Each service is designed to support a specific stage of protection, from initial lookup and filing through to responding to objections and monitoring for future conflicts.

Pricing is structured around clear fixed fees with no hidden surprises, and the firm does not charge for brief phone calls, emails, or general guidance. Clients are provided with a clear, upfront quote before committing to any work, ensuring transparency in costs for professional advice, preparation, filing, and correspondence with IP Australia.

The firm serves clients across Australia, with specific mentions of supporting businesses in Adelaide, Sydney, Melbourne, Brisbane, Gold Coast, Canberra, Hobart, Perth, and New Zealand. Their approach is tailored to local markets while also assisting with international protection through global protocols.

Hollie Ford, the director, has been working in trademark law since 2007, building her practice before relaunching as Signify IP in 2024. She is joined by Christine Kelly, who brings 30 years of experience in the IP industry, specifically in portfolio management and attention to detail for deadlines across every jurisdiction.

The firm's core values include Clarity, Transparency, Protection, and Personal service, ensuring every client works directly with the team. They emphasize explaining everything in plain English, providing fixed fees upfront, and treating each brand as unique rather than a number in a large system.

Clients who have had adverse examination reports can upload their documents to receive an assessment of objections and a recommendation on the strongest path forward. The firm provides a clear fixed-fee cost estimate so clients know exactly what is involved before committing to any further action.

The trademark process typically takes around 7–8 months if there are no issues, and the firm keeps clients informed at every stage from filing to registration. They also offer monitoring and watch services to help businesses stay ahead of potential conflicts after their mark is registered.

Signify IP specializes in helping wellness brands, e-commerce businesses, and personal brands where trademark protection is deeply tied to identity. They also provide specific guidance for industries such as fashion, technology, food and beverage, health supplements, hospitality, and professional services.

The firm distinguishes itself by focusing exclusively on trademarks rather than broad general legal advice, allowing for sharper specialization. They also offer a free trademark search as a starting point for those who want to assess availability before proceeding with full registration.

Clients appreciate the firm's ability to explain complex legal strategies in plain English and their commitment to fixed fees with no hidden extras. The team's direct communication style and focus on practical, commercially practical strategies are frequently highlighted as key strengths.

Signify IP is located at 213 Greenhill Road, Eastwood, SA, 5063, Australia.

You can reach Signify IP by phone at +61 8 8274 3759.

The official website of Signify IP is signifyip.com.au.