About Shift communications
Shift Communications: A Performance Communications Agency That Helps Brands Shift Paradigms and Accelerate Their Company Trajectories
Shift Communications is a performance communications agency that helps brands shift paradigms, transform categories, and accelerate their company trajectories. The company was founded in 2003 by Todd Defren, who had a vision of creating an agency that would help clients navigate the rapidly changing media landscape.
Since its inception, Shift has been at the forefront of innovation in the communications industry. The company has won numerous awards for its work in public relations, social media marketing, content marketing, and digital advertising. With offices in Boston, New York City, San Francisco, and Austin, Shift is well-positioned to serve clients across the United States.
At Shift Communications, the team believes that communication is not just about getting a message out there; it's about creating meaningful connections with audiences. To achieve this goal for their clients' brands they use data-driven insights to develop strategies that resonate with target audiences.
The agency's services include public relations (PR), social media marketing (SMM), content marketing (CM), digital advertising (DA), search engine optimization (SEO) and analytics & measurement services.
Public Relations:
Shift’s PR team works closely with clients to develop messaging strategies that align with their business objectives while also resonating with target audiences. They leverage traditional PR tactics such as press releases and media outreach as well as newer tactics like influencer outreach to get client messages out there.
Social Media Marketing:
Shift’s SMM team creates engaging content for social channels such as Facebook,Twitter , Instagram , LinkedIn etc., which helps build brand awareness among target audiences while also driving traffic back to client websites.
Content Marketing:
Shift’s CM team develops high-quality content assets such as blog posts , infographics , videos etc., which are designed to educate or entertain target audiences while also building brand authority within specific industries or niches.
Digital Advertising:
Shift’s DA team creates targeted ad campaigns across various platforms including Google Ads , Facebook Ads etc., which help drive traffic back to client websites while also generating leads or sales depending on campaign goals.
Search Engine Optimization:
Shift’s SEO team optimizes client websites for search engines like Google so they can rank higher on search engine results pages when people search for relevant keywords related to their business offerings .
Analytics & Measurement Services:
Finally Shift provides analytics & measurement services so clients can track how well their campaigns are performing against key performance indicators(KPIs) . This allows them make data-driven decisions about future investments into different channels based on what works best for them.
In conclusion,
If you're looking for a performance communications agency that can help your brand shift paradigms and accelerate your company trajectory then look no further than Shift Communications! With years of experience working with some of the biggest names in business today combined with cutting-edge technology solutions tailored specifically towards each individual customer need - we have everything needed under one roof here at our Boston headquarters where creativity meets strategy head-on every day!