About Sawtooth software
Sawtooth Software: Empowering Companies with Powerful Choice Analytics Data
In today's fast-paced business world, companies need to make informed decisions quickly. To do so, they require accurate and reliable data that can help them understand their customers' preferences and behavior. This is where Sawtooth Software comes in - a leading provider of choice analytics solutions that enable businesses to capture and act on powerful data insights.
Founded in 1983 by Dr. Rich Johnson, Sawtooth Software has been at the forefront of developing innovative software tools for market research and analysis. The company's flagship products - Lighthouse Studio, CBC/HB, SSI Web, and Discover - are widely used by businesses across various industries to conduct conjoint analysis and MaxDiff studies.
Conjoint analysis is a statistical technique used to determine how people value different attributes (or features) of a product or service. It helps companies identify the most important factors that influence customer decision-making and develop optimal product configurations that meet their needs.
MaxDiff (maximum difference scaling) is another popular method used by Sawtooth Software to measure customer preferences for multiple items or attributes simultaneously. It allows businesses to rank items based on their relative importance or appeal among consumers.
Sawtooth Software's platforms are designed with user-friendliness in mind, making it easy for researchers to create surveys, collect data from respondents, analyze results using advanced statistical models, and generate reports with actionable insights.
One of the key advantages of using Sawtooth Software's solutions is its ability to handle large-scale studies involving thousands of respondents across multiple countries or languages. The software supports various survey modes such as online surveys (web-based), telephone interviews (CATI), paper-and-pencil surveys (CAPI), face-to-face interviews (CAWI), etc., ensuring maximum flexibility for researchers.
Moreover, Sawtooth Software offers extensive training resources such as webinars, tutorials, documentation guides as well as consulting services from experienced analysts who can help clients design effective research studies tailored to their specific needs.
The company has an impressive track record of serving clients from diverse sectors including healthcare/pharmaceuticals, technology/telecommunications/electronics/automotive industries; financial services/banking/insurance; consumer goods/retail/hospitality; government/non-profit organizations; etc., helping them gain valuable insights into consumer behavior patterns that drive business growth.
Some notable clients who have benefited from Sawtooth Software's expertise include Microsoft Corporation; Procter & Gamble Co.; Pfizer Inc.; Coca-Cola Company; General Motors Corporation; American Express Company; Nestle SA.; Unilever NV.; Johnson & Johnson Inc.; Walt Disney Company among others.
In conclusion,
Sawtooth software has established itself as a trusted partner for businesses seeking reliable choice analytics solutions backed by cutting-edge technology tools and expert support services. With its commitment towards innovation excellence coupled with an unwavering focus on delivering value-driven outcomes for clients worldwide makes it one-of-a-kind player in this space.
If you're looking for ways to enhance your market research capabilities through advanced analytics techniques like conjoint analysis or MaxDiff studies then look no further than saw tooth software!