About Rinse group
Rinse Group: The Ultimate Destination for Urban Music Lovers
Rinse Group is a London-based media company that has been dominating the city's radio airwaves for over two decades. Founded in 1994, Rinse has become a hub of the capital's thriving urban music community, providing a platform for emerging and established artists alike.
With its finger on the pulse of London's vibrant music scene, Rinse has built an impressive reputation as one of the most influential voices in UK radio. Its programming covers a wide range of genres, from grime and hip-hop to house and techno, reflecting the diversity and energy of London's youth culture.
But Rinse is more than just a radio station. Over the years, it has expanded into other areas of media, including online content production, events promotion and artist management. Today, Rinse Group comprises several brands that cater to different aspects of urban music culture.
Rinse FM: The Heartbeat of Urban Music
At the core of Rinse Group is its flagship brand - Rinse FM. This pioneering radio station was one of the first to champion underground dance music in London back in the mid-90s when pirate stations ruled the airwaves.
Since then, Rinse FM has grown into a fully licensed station with a global audience that tunes in via its website or mobile app. Its roster includes some of the biggest names in UK urban music such as Skepta, JME and Stormzy who have all had shows on Rinse at some point.
But what sets Rinse FM apart from other stations is its commitment to showcasing new talent. Many now-famous artists got their start on Rinse before they were signed by major labels or became household names.
Rinse Recordings: A Label That Defines Urban Sound
In addition to broadcasting cutting-edge sounds from around London and beyond through its radio shows; rinse group also runs an independent record label, Rinse Recordings. The label has been instrumental in shaping the sound of UK urban music, releasing seminal tracks from artists such as Katy B, Dizzee Rascal and Wiley.
Rinse Recordings is known for its eclectic approach to A&R, signing artists from a range of genres including grime, garage and bassline. Its releases have consistently charted in the UK Top 40 and received critical acclaim from music press worldwide.
Rinse Online: A Digital Destination for Urban Culture
As digital media became more important in the early 2000s; Rinse Group launched Rinse Online - a website that provides news, reviews and features on urban culture. The site covers everything from music to fashion to art; with a focus on emerging talent and underground scenes.
Rinse Online also hosts exclusive video content such as interviews with artists or live performances recorded at Rinse FM studios. It's an essential destination for anyone who wants to stay up-to-date with what's happening in London's vibrant urban scene.
Rinse Events: Bringing Urban Music to Life
In addition to its radio shows and online content; rinse group also organizes events that showcase the best of UK urban music culture. These include club nights featuring Rinse FM DJs or live performances by artists signed to Rinse Recordings.
But perhaps the most famous event organized by rinse group is its annual festival - Born & Bred Festival which takes place every summer at Haggerston Park in East London. The festival brings together thousands of fans of grime, hip-hop, garage and other genres for two days of non-stop music across multiple stages.
Conclusion:
In conclusion; rinse group has established itself as one of the most influential voices in UK urban music culture over the past two decades. Its flagship brand - Rinse FM - remains at the heart of everything it does; providing a platform for new talent while showcasing established stars.
But rinse group is more than just a radio station. Its record label, Rinse Recordings, has been instrumental in shaping the sound of UK urban music; while Rinse Online and Rinse Events provide digital and physical spaces for fans to engage with the culture.
If you're a fan of urban music or simply curious about what's happening in London's vibrant scene; rinse group is the ultimate destination. With its finger on the pulse of emerging trends and established stars alike; it's a brand that defines UK urban culture.