About Research now
Research Now: The World's Largest First-Party Data Platform for Insights, Activation, and Measurement
Research Now is a leading global market research company that provides businesses with valuable insights into consumer behavior. With over 11 million panelists in more than 40 countries, Research Now is the world's largest first-party data platform for insights, activation, and measurement.
The company was founded in 1999 and has since grown to become a trusted partner for businesses of all sizes across various industries. Research Now offers a wide range of services that help companies make informed decisions based on real-time data.
One of the key strengths of Research Now is its ability to provide high-quality first-party data. This means that the company collects data directly from consumers who have opted-in to participate in surveys or other research activities. This approach ensures that the data collected is accurate and reliable, which is essential for making informed business decisions.
Research Now also offers a variety of tools and services designed to help businesses activate their data effectively. For example, the company's Audience Solutions platform allows businesses to target specific audiences with precision using demographic, behavioral, and psychographic targeting criteria.
In addition to its core market research services, Research Now also provides measurement solutions that allow companies to track their marketing campaigns' effectiveness accurately. These solutions include brand tracking studies as well as ad effectiveness studies.
Another area where Research Now excels is its commitment to innovation. The company invests heavily in technology development and has developed several proprietary tools designed specifically for market research purposes. For example, its mobile app allows panelists to participate in surveys on-the-go conveniently.
Overall, Research Now stands out as one of the most comprehensive market research providers globally due to its vast reach across multiple countries worldwide combined with an extensive range of services tailored towards helping clients make better business decisions based on real-time consumer insights.
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