About Rescue | the behavior change agency
Rescue | The Behavior Change Agency: Driving Health Behavior Change
Rescue is a behavior change agency that helps government agencies and nonprofits create campaigns that drive health behavior change. With over 20 years of experience, Rescue has become a trusted partner for organizations looking to make a positive impact on public health.
At Rescue, we believe that behavior change is the key to improving public health outcomes. Our team of experts works closely with clients to develop evidence-based campaigns that are tailored to their specific needs and goals. We use the latest research in behavioral science, marketing, and communications to create campaigns that resonate with target audiences and inspire them to take action.
Our approach is grounded in the Transtheoretical Model of Behavior Change (TTM), which recognizes that behavior change is a process that occurs over time. We work with clients to identify where their target audience is in this process and develop strategies for moving them towards sustained behavior change.
One of our core strengths at Rescue is our ability to collaborate effectively with clients. We understand the unique challenges faced by government agencies and nonprofits when it comes to creating effective campaigns on limited budgets. That's why we work closely with our clients throughout every stage of the campaign development process, from research and strategy development through execution and evaluation.
Our services include:
- Research: We conduct formative research using both qualitative and quantitative methods to gain insights into target audiences' attitudes, beliefs, motivations, barriers, and behaviors.
- Strategy Development: Based on insights gained from research findings we develop strategies for driving sustained behavior change.
- Creative Development: Our creative team develops compelling messaging concepts designed specifically for your target audience.
- Campaign Execution: Our experienced account management team oversees all aspects of campaign execution including media planning/buying/optimization; digital/social media; grassroots outreach; event planning/execution; partnership development; influencer engagement.
- Evaluation & Optimization: Using data-driven insights we evaluate campaign effectiveness against established KPIs (key performance indicators) then optimize future efforts based on learnings gleaned from previous efforts.
We have worked with numerous government agencies such as Centers for Disease Control & Prevention (CDC), National Institutes of Health (NIH), Substance Abuse & Mental Health Services Administration (SAMHSA) as well as non-profits like American Heart Association(AHA), American Cancer Society(ACS) etc., helping them achieve their goals by driving sustained health behaviour changes among their targeted audiences.
In conclusion, if you're looking for an agency partner who can help you drive meaningful health behaviour changes among your targeted audience(s), look no further than Rescue - The Behaviour Change Agency!