About Rede asta
Rede Asta: Empowering Women Entrepreneurs through Sustainable Artisanal Products
Rede Asta is a social business that has been making waves in Brazil for its innovative approach to empowering women entrepreneurs. The company's mission is to transform waste into beautiful and sustainable products, while also providing training and support to local artisans.
Founded in 2005 by Alice Freitas, Rede Asta has grown from a small project into a thriving enterprise with over 1,000 artisans across Brazil. The company works with women from low-income communities who have little access to formal employment opportunities. By providing them with the skills and resources they need to create high-quality artisanal products, Rede Asta helps these women become self-sufficient entrepreneurs.
One of the key ways that Rede Asta achieves this goal is by using recycled materials in its products. From discarded fabric scraps to old magazines and newspapers, the company finds creative ways to repurpose waste into unique and beautiful items such as bags, jewelry, home decor items and more.
But it's not just about creating sustainable products - Rede Asta also provides extensive training and support for its artisans. This includes workshops on product design, marketing strategies, financial management skills as well as access to microcredit loans so they can grow their businesses.
The impact of Rede Asta's work goes far beyond just economic empowerment for individual women - it also has positive environmental effects by reducing waste pollution in local communities. Additionally, the company promotes fair trade practices by ensuring that all artisans are paid fairly for their work.
Rede Asta's commitment to sustainability extends beyond just its product line - the company also operates with eco-friendly practices such as using solar energy at its headquarters in Rio de Janeiro.
In recent years, Rede Asta has gained recognition both nationally and internationally for its innovative approach towards social entrepreneurship. In 2019 alone it was awarded several prizes including "Best Social Business" at the Brazilian Social Enterprise Awards and "Best Sustainable Business" at the Green Project Awards.
Overall, Rede Asta is a shining example of how social entrepreneurship can create positive change in communities by empowering women entrepreneurs, promoting sustainable practices and reducing waste pollution. By supporting this innovative company, consumers can not only purchase unique and beautiful products but also contribute to a more just and sustainable world.