About Really useful group ltd
The Really Useful Group Ltd: A Global Leader in Show Licensing and Promotion
The entertainment industry is one of the most dynamic and exciting sectors in the world, with a constant stream of new shows, movies, music, and other forms of creative expression. However, behind every successful production lies a complex web of legal agreements, marketing strategies, financial planning, and artistic vision. This is where companies like The Really Useful Group Ltd come into play.
Founded by Andrew Lloyd Webber in 1977 as a vehicle for his own musicals such as "Jesus Christ Superstar," "Evita," "Cats," and "The Phantom of the Opera," The Really Useful Group has since expanded its portfolio to include other iconic productions such as "Joseph and the Amazing Technicolor Dreamcoat," "Sunset Boulevard," "School of Rock," and many more. With over 40 years of experience in show business, The Really Useful Group has become a global leader in licensing and promoting musicals around the world.
One key aspect that sets The Really Useful Group apart from its competitors is its focus on quality over quantity. Rather than churning out dozens of mediocre shows each year just to make a quick profit, The company takes great care to ensure that each production meets high standards of creativity, originality, relevance to contemporary audiences while staying true to their roots.
Another strength that distinguishes The Really Useful Group from others is its ability to adapt quickly to changing market conditions. Whether it's responding to new trends in technology or shifting consumer preferences for certain genres or themes; they are always looking for ways to stay ahead of the curve.
One example is their recent partnership with Tencent Music Entertainment (TME), China's leading online music platform with over 800 million monthly active users. Through this collaboration agreement signed in 2020; TME will have exclusive rights for digital distribution within mainland China for all audio recordings from Andrew Lloyd Webber’s Really Useful Group, including original cast recordings and new productions.
The Really Useful Group's success is also due to its strong relationships with key stakeholders in the entertainment industry. From producers and directors to actors, musicians, designers, and technicians; they work closely with a wide range of talented professionals who share their passion for creating unforgettable experiences for audiences worldwide.
In addition to licensing and promoting shows, The Really Useful Group also offers a range of other services such as music publishing, merchandise sales, theatrical consultancy services. They have an extensive network of partners across the globe that helps them reach new audiences in different markets.
One example is their partnership with Universal Pictures Home Entertainment Content Group (UPHE Content Group) which was announced in 2021. Under this agreement; UPHE Content Group will distribute filmed stage productions from The Really Useful Group’s catalogue on DVD/Blu-ray™️ and digital download formats globally (excluding North America).
Overall, The Really Useful Group Ltd is a company that has stood the test of time by staying true to its core values while embracing innovation and collaboration. With Andrew Lloyd Webber at the helm as Chairman Emeritus; it continues to be a driving force behind some of the most beloved musicals ever created while looking towards an exciting future full of new possibilities.