About Realitymine
Realitymine: The Global Leader in Cross-Media Measurement
Realitymine is a Manchester-based company that has established itself as the global leader in single-source, cross-media measurement of consumers’ daily lives. With its cutting-edge technology and innovative solutions, Realitymine has revolutionized the way businesses understand their customers and make data-driven decisions.
Founded in 2012, Realitymine has quickly become a trusted partner for some of the world’s biggest brands across various industries such as media, advertising, market research, and consumer goods. The company’s mission is to provide accurate and actionable insights into consumers’ behavior across multiple devices and platforms.
What sets Realitymine apart from its competitors is its unique approach to data collection. Instead of relying on surveys or self-reported data, Realitymine uses passive metering technology to capture real-time behavioral data from smartphones, tablets, PCs/laptops, wearables (such as smartwatches), connected TVs/OTT devices (such as Roku or Apple TV), gaming consoles (such as Xbox or PlayStation), and even smart home devices (such as Amazon Echo or Google Home).
This means that Realitymine can provide a holistic view of consumers’ digital lives by tracking their online activities such as browsing behavior, app usage patterns, social media interactions, video consumption habits – but also their offline behaviors such as TV viewing habits or shopping trips. By combining this rich dataset with advanced analytics tools and machine learning algorithms – Realitymine can uncover deep insights into consumer preferences and behaviors that were previously hidden.
For example: A media company could use RealityMine’s platform to measure how viewers engage with different types of content across various screens – from linear TV to streaming services like Netflix or Hulu. This would allow them to optimize their programming strategy based on actual viewer behavior rather than assumptions.
Similarly: An advertiser could use RealityMine’s platform to understand how consumers interact with ads across different channels – from mobile apps to social media platforms like Facebook or Instagram. This would enable them to create more personalized and effective ad campaigns that resonate with their target audience.
Overall, Realitymine’s solutions are designed to help businesses make better decisions by providing them with a comprehensive understanding of their customers’ behavior across all touchpoints. By leveraging the power of passive metering technology, advanced analytics, and machine learning – Realitymine is able to deliver insights that are both accurate and actionable.
In conclusion: If you’re looking for a partner that can help you unlock the full potential of your data – look no further than Realitymine. With its innovative solutions and unparalleled expertise in cross-media measurement – Realitymine is the perfect choice for any business that wants to stay ahead of the curve in today’s fast-paced digital world.