About Rappler
Rappler: The Philippines' Leading Digital Media Company
Rappler is a digital media company that has been making waves in the Philippines since its inception in 2012. It is known for its uncompromising journalism, enabled by technology, and enriched by communities of action. Rappler's mission is to empower people to make informed decisions through its news and information platform.
The company was founded by Maria Ressa, a veteran journalist who has worked for CNN and other international news organizations. She saw the need for an independent media outlet that could provide accurate and unbiased news coverage in the Philippines, where traditional media outlets are often influenced by political or business interests.
Rappler's approach to journalism is based on three core values: accuracy, independence, and transparency. Its team of journalists works tirelessly to ensure that every story they publish is thoroughly researched and fact-checked before it goes live on their website or social media channels.
One of the things that sets Rappler apart from other media companies in the Philippines is its use of technology. The company has developed its own content management system (CMS) called Mood Meter which allows them to track how readers are responding to their stories in real-time. This helps them understand what topics are resonating with their audience so they can create more content around those themes.
In addition to Mood Meter, Rappler also uses data analytics tools like Google Analytics and Chartbeat to monitor traffic patterns on their website. This allows them to see which stories are getting the most views so they can optimize their content strategy accordingly.
Another key aspect of Rappler's success is its engagement with communities of action. The company believes that journalism should not just be about reporting on events but also about inspiring people to take action towards positive change. To this end, they have launched several initiatives such as #NoPlaceForHate campaign against online hate speech; MovePH which aims at empowering citizens through civic engagement; Project Agos which provides real-time information during disasters; and many more.
Rappler's commitment to uncompromising journalism, enabled by technology, and enriched by communities of action has earned it numerous accolades over the years. In 2018, it was named as one of the world's most innovative companies in media by Fast Company. It has also won several awards for its investigative reporting, including the prestigious Pulitzer Prize.
In conclusion, Rappler is a digital media company that is changing the face of journalism in the Philippines. Its commitment to accuracy, independence, and transparency combined with its use of technology and engagement with communities of action make it a force to be reckoned with in the media landscape. If you're looking for reliable news coverage that goes beyond just reporting events but also inspires positive change, then Rappler is definitely worth checking out!