About Quantic foundry
Quantic Foundry: Revolutionizing the Gaming Industry with Data Science
Quantic Foundry is a game analytics consulting practice that has been making waves in the gaming industry since its inception. The company combines social science with data science to understand gamers and make games more engaging. With a team of experts who are passionate about gaming, Quantic Foundry has been able to provide valuable insights into player behavior and preferences, which have helped game developers create more immersive and enjoyable experiences for their users.
Founded in 2012 by Nick Yee and Nic Ducheneaut, Quantic Foundry has quickly become one of the most respected names in the gaming industry. The company's founders are both renowned experts in their respective fields - Nick Yee is a social scientist who specializes in online games, while Nic Ducheneaut is a computer scientist who focuses on user experience design. Together, they have created a unique approach to game analytics that combines quantitative data analysis with qualitative research methods.
At Quantic Foundry, the team believes that understanding player motivation is key to creating successful games. By analyzing data from thousands of players across different genres and platforms, they have identified six core motivators that drive player engagement: action, mastery, creativity, social interaction, immersion, and achievement. These motivators form the basis of Quantic Foundry's Gamer Motivation Model (GMM), which provides developers with insights into what drives players to engage with their games.
One of the key strengths of Quantic Foundry is its ability to collect large amounts of data from players across different platforms. The company uses surveys and other research methods to gather information about player demographics, play styles, preferences for different game mechanics and features as well as motivations for playing specific types of games. This wealth of information allows them to provide detailed reports on how players interact with specific titles or genres.
Quantic Foundry's services are highly sought after by game developers looking for ways to improve their games. The company offers a range of consulting services, including player research, game design analysis, and user experience testing. By working closely with developers, Quantic Foundry is able to provide actionable insights that can help them create more engaging and successful games.
In addition to its consulting services, Quantic Foundry has also developed a number of tools and resources for game developers. These include the GMM survey tool which allows developers to gather data on player motivation for their own games as well as benchmark against other titles in the industry. They have also created an online platform called Game Analytics Academy that provides training courses on game analytics and data science.
Quantic Foundry's impact on the gaming industry has been significant. Their work has helped shape the way developers think about player engagement and motivation, leading to more immersive and enjoyable gaming experiences for players around the world. The company's innovative approach to game analytics has earned them numerous accolades over the years, including being named one of Fast Company's Most Innovative Companies in Gaming in 2017.
In conclusion, Quantic Foundry is a game analytics consulting practice that is revolutionizing the gaming industry with its unique approach to data science. By combining social science with quantitative analysis methods, they have been able to provide valuable insights into player behavior and preferences that have helped shape some of today's most successful games. With a team of experts who are passionate about gaming and a commitment to excellence in everything they do, Quantic Foundry is poised for continued success in this exciting field.