Pure Craft Industries

Pure Craft Industries is a commercial fitness equipment and facility design company based in Lockport, Illinois, serving clients nationwide since over 30 years ago. They provide complete solutions from concept to lifecycle care, including design, procurement, logistics, installation, and service for facilities like municipal parks, universities, and corporate wellness centers. The business delivers over 6,000 facilities and has supported more than 169 Illinois park districts.

Their design capability includes layout planning, specifications, access planning, and equipment scheduling to ensure a better fitness facility begins with how people move. They help evaluate the footprint, define training needs, and select equipment that makes sense for the operation before any hardware is purchased.

They source cardio, strength, functional training, free weights, and flooring equipment to build coordinated plans. Their approach translates a client's vision into a plan that covers space programming, commercial equipment, logistics, installation, and replacement planning.

The process starts with reviewing the project to confirm facility type, equipment list, and access conditions. Next, they plan the layout by reviewing equipment spacing, cardio zones, strength zones, storage, flooring, and traffic flow. Finally, they coordinate delivery to align freight, receiving, staging, and site-readiness before equipment arrives.

They serve municipal park districts and municipalities, higher education and athletics, corporate wellness, residential multifamily and communities, hospitality hotels and resorts, and tactical public safety and first responders. They also support HOAs, private fitness, and recreation centers.

They offer a guided intake process where clients report equipment issues, request warranty coordination, or ask for parts and documentation. The system routes cases based on urgency and safety conditions, ensuring a clear path from request to resolution without requiring the user to diagnose the problem first.

The office operates Monday through Friday from 8:00 AM to 5:00 PM Central Time. Clients can reach them by phone at (815) 690-9469 or by email at [email protected] for general inquiries, order support, and project coordination.

They install cardio equipment like treadmills, bikes, ellipticals, and rowers, as well as strength equipment including racks, benches, functional trainers, and plate-loaded machines. They also handle flooring coordination for rubber flooring, turf areas, and lifting zones.

They support removing outdated equipment, upgrading layouts, and resetting facilities with better flow. Their replacement projects involve planning the removal of old gear and installing new systems to improve the overall facility function.

They list seven core capabilities: facility consulting, equipment procurement, logistics and delivery, professional installation, service and lifecycle protection, ADA/MEP/AV coordination, and a national dealer network. Each capability connects to a dedicated PCI service to manage the entire environment.

They emphasize starting with the space rather than the SKU, helping clients evaluate the footprint and define training needs. This ensures equipment selection makes sense for the operation and supports a cleaner process from quote to completion.

Clients must provide manufacturer, model, and serial numbers, along with the current operating status and a clear description of the issue. They should also attach photos or short videos showing the condition and include order or installation records if available.

While headquartered in Lockport, Illinois, they state they have nationwide project capabilities and have served over 169 Illinois park districts. They also mention serving clients across North America through their dealer network.

Pure Craft Industries is located at 16243 W Blackhawk Dr, Lockport, IL 60441, Lockport, Illinois.

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