About Premion
Premion: The Ultimate Solution for OTT Advertising
In today's digital age, the way we consume media has changed drastically. Gone are the days when people would sit in front of their television sets to watch their favorite shows or movies. With the advent of Over-The-Top (OTT) platforms, viewers can now access a vast array of content on-demand, anytime and anywhere.
But what exactly is OTT? In simple terms, it refers to any streaming service that delivers video content over the internet rather than through traditional cable or satellite TV providers. Examples of popular OTT platforms include Netflix, Hulu, Amazon Prime Video, and Disney+.
As more and more people shift towards consuming content on these platforms, advertisers have also started to take notice. After all, with millions of viewers tuning in every day to watch their favorite shows and movies on these platforms, it presents a massive opportunity for brands to reach out to their target audience.
This is where Premion comes in - a leading provider of premium video advertising solutions for OTT platforms. Founded in 2016 by TEGNA Inc., one of America's largest media companies with over 60 television stations across the country, Premion has quickly established itself as a go-to platform for advertisers looking to tap into the growing world of OTT advertising.
So what makes Premion stand out from other players in this space? For starters, they offer advertisers access to some of the highest-rated branded networks across various genres such as news & sports (CNN), entertainment (VH1), lifestyle (HGTV), and kids programming (Nickelodeon). This means that brands can place ads alongside long-form & live streaming content that resonates with their target audience.
Premion also offers advanced targeting capabilities that allow advertisers to reach specific audiences based on factors such as demographics (age/gender/income), interests/hobbies/behaviors/location data etc. This ensures that brands can deliver their message to the right people at the right time, resulting in higher engagement and conversions.
Another key advantage of using Premion is their ability to provide detailed analytics and reporting. Advertisers can track metrics such as impressions, clicks, viewability, completion rates etc. in real-time, giving them valuable insights into how their campaigns are performing. This data can then be used to optimize future campaigns for even better results.
In addition to these features, Premion also offers a dedicated team of experts who work closely with advertisers to create custom solutions tailored to their specific needs. Whether it's developing creative assets or optimizing campaigns for maximum ROI, the team at Premion is committed to delivering results that exceed expectations.
Overall, if you're an advertiser looking to tap into the growing world of OTT advertising, then look no further than Premion. With its premium content offerings, advanced targeting capabilities and detailed reporting/analytics - it's the ultimate solution for brands looking to reach out to their target audience on OTT platforms. So why wait? Contact Premion today and start your journey towards successful OTT advertising!