About Pointmarc, a merkle company
Pointmarc, a Merkle Company: Revolutionizing Customer Experience Transformation
In today's digital age, customer experience is the key to success for any business. With the rise of e-commerce and social media, customers have more power than ever before. They can easily compare prices, read reviews, and switch brands with just a few clicks. Therefore, companies need to focus on delivering exceptional customer experiences that build loyalty and trust.
This is where Pointmarc comes in. Pointmarc is a leading customer experience transformation company that helps businesses create personalized and engaging experiences across all touchpoints. Founded in 2001 by Brian Krick and Jason McNellis, Pointmarc has been at the forefront of digital marketing innovation for over two decades.
In 2016, Pointmarc was acquired by Merkle Inc., a global data-driven performance marketing agency that is part of Dentsu Aegis Network. This acquisition has enabled Pointmarc to leverage Merkle's expertise in data analytics and technology solutions to deliver even more impactful results for its clients.
At its core, Pointmarc believes in three things: dreaming big ideas, doing what it takes to make them happen, and delivering measurable results. The company's team of experts includes strategists, designers, developers, analysts, project managers who work together seamlessly to bring their clients' visions to life.
Pointmarc offers a wide range of services that cover every aspect of customer experience transformation:
1) Strategy & Planning: This involves understanding the client's business goals and target audience through research & analysis; developing an actionable roadmap for achieving those goals; identifying key performance indicators (KPIs) for measuring success; creating personas & journey maps; defining content strategy & messaging architecture.
2) Design & Creative: This involves creating visually stunning designs that are aligned with the client's brand identity; developing user-friendly interfaces that enhance usability & accessibility; optimizing layouts for different devices (desktops/laptops/tablets/smartphones); conducting A/B testing & usability testing.
3) Technology Solutions: This involves selecting the right technology platforms/tools based on client needs/budget/complexity; integrating various systems (CMS/CRM/e-commerce/analytics/social media); customizing features/functionality as per requirements/specifications; ensuring scalability/security/performance/reliability/maintainability.
4) Analytics & Optimization: This involves collecting data from various sources (web/mobile/social/email/offline); analyzing user behavior/patterns/trends/insights using advanced analytics tools/models/algorithms/statistics/machine learning/AI techniques; identifying opportunities/challenges/gaps/bottlenecks in customer journeys/experiences/processes/systems/content/marketing campaigns etc.; recommending optimization strategies/actions based on data-driven insights/testing/validation/validation metrics/KPIs/goals/objectives/outcomes/ROI/profitability/cost-effectiveness etc.; continuously monitoring/reporting/improving/optimize/optimize/optimize/optimize/optimize/optimize/optimize/optimizing performance/results/outcomes/experiences/customer satisfaction/customer loyalty/customer retention etc..
5) Training & Support: This involves providing training sessions/workshops/webinars/documentation/support materials/resources/tools/templates/checklists/guidelines/best practices/tips/tricks/hacks/hints/etc.; ensuring smooth transition/deployment/integration/adoption/change management/post-launch support/maintenance/upgrades/enhancements/etc.; building long-term relationships/partnerships with clients/vendors/stakeholders/community members/etc..
Some examples of Pointmarc's successful projects include:
- Redesigning the website for a leading healthcare provider using responsive design principles resulting in increased traffic (+30%), engagement (+50%), conversions (+20%) within six months.
- Developing an omnichannel marketing campaign for a luxury fashion retailer using personalized content targeting resulting in increased sales (+25%), repeat purchases (+15%), brand awareness (+10%) within three months.
- Implementing an e-commerce platform integration solution for an outdoor gear manufacturer resulting in improved inventory management (-50% stockouts), order fulfillment (-30% delays), revenue growth (+40%) within one year.
- Creating a mobile app prototype for a travel booking aggregator using gamification elements resulting in improved user retention (-20% churn), referral rates (+10%), ratings/reviews scores(+5%) within six weeks.
- Conducting UX research studies on behalf of several Fortune 500 companies across multiple industries such as finance/insurance/retail/manufacturing resulting in valuable insights into consumer preferences/emotions/pain points/opportunities/challenges/trends/demographics/geographies/cultures/etc..
Overall ,PointMarc has established itself as one of the most innovative players when it comes to transforming customer experiences .With its deep expertise across strategy ,design ,technology solutions ,analytics&optimization,and training&support services,it can help businesses achieve their goals faster,better,and smarter than ever before .If you're looking to take your business'customer experience game up several notches,you should definitely consider partnering with this amazing company!