About Pocket.watch
Pocket.watch: Creating Global Franchises from YouTube Stars and Characters
Pocket.watch is a new studio that has taken the world of entertainment by storm. The company is dedicated to creating global franchises from the YouTube stars and characters loved by Generation Alpha. Pocket.watch has quickly become a household name, thanks to its innovative approach to content creation and distribution.
The company was founded in 2017 by Chris M. Williams, who previously served as the Chief Audience Officer at Maker Studios, one of the largest multi-channel networks on YouTube. Williams saw an opportunity to create a new kind of media company that would focus on building brands around digital influencers and their content.
Since its inception, Pocket.watch has worked with some of the biggest names in digital media, including Ryan ToysReview, EvanTubeHD, HobbyKidsTV, and more. The company's mission is to take these popular YouTube channels and turn them into full-fledged franchises that can be enjoyed across multiple platforms.
One of Pocket.watch's most successful ventures has been with Ryan ToysReview. The channel features a young boy named Ryan who reviews toys for his millions of subscribers. Pocket.watch recognized the potential for this channel early on and signed an exclusive deal with Ryan's family to create a line of toys based on his reviews.
The result was a massive success - Ryan's World toys became one of Walmart's top-selling toy lines during the 2018 holiday season. This success led to even more opportunities for Pocket.watch - they have since launched several other product lines featuring Ryan's likeness.
But it's not just about toys - Pocket.watch is also focused on creating engaging content across multiple platforms. They have partnered with Nickelodeon to produce "Ryan’s Mystery Playdate," an animated series featuring Ryan solving puzzles alongside his parents.
In addition to working with established YouTubers like Ryan ToysReview, Pocket.watch also invests in up-and-coming talent through their Creator Network program. This program provides resources and support for creators looking to build their own brands outside of traditional social media platforms.
Overall, Pocket.watch is changing the game when it comes to digital media companies. By focusing on building franchises around popular YouTubers rather than just individual videos or channels, they are able to create long-lasting brands that can be enjoyed by audiences across multiple platforms.
If you're looking for innovative entertainment that speaks directly to Generation Alpha (kids born after 2010), look no further than Pocket.watch!
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