About Play octopus
Play Octopus: Revolutionizing Rideshare Advertising
In today's fast-paced world, advertising has become an integral part of our lives. From billboards to social media ads, we are constantly bombarded with marketing messages. However, with the rise of ridesharing services like Uber and Lyft, a new form of advertising has emerged - rideshare advertising. And at the forefront of this revolution is Play Octopus.
Founded in 2018 by CEO Horatio Martos and CTO Roeland Pater, Play Octopus is a New York-based startup that specializes in delivering location-based video ads to a captive audience through interactive tablets inside Uber and Lyft vehicles. With over 3 million monthly impressions across major US cities such as New York City, Los Angeles, San Francisco and Chicago, Play Octopus has quickly become one of the most innovative players in the rideshare advertising industry.
So how does it work? It's simple - passengers can play games or watch videos on the tablets while they ride to their destination. In between games or videos, they are shown short video ads from local businesses that are relevant to their location or interests. This creates a win-win situation for both passengers and advertisers - passengers get entertained during their ride while advertisers get access to a highly engaged audience.
But what sets Play Octopus apart from other rideshare advertising companies? For starters, their tablets are equipped with cutting-edge technology such as facial recognition software that allows them to target specific demographics based on age and gender. This means that advertisers can reach their ideal customers more effectively than ever before.
Furthermore, Play Octopus offers real-time analytics for advertisers so they can track how many people viewed their ad and how long they watched it for. This level of transparency is rare in traditional forms of advertising where it's difficult to measure ROI accurately.
Another unique aspect of Play Octopus is its commitment to giving back to local communities through its "Octo-Give" program. For every hour played on its tablets by riders across all cities served by them (currently over 20), $0.10 goes towards supporting local charities chosen by drivers themselves!
Overall ,Play octupus provides an innovative solution for businesses looking for effective ways to reach potential customers while also providing entertainment value during commutes . With its advanced technology ,real-time analytics ,and commitment towards community service ,it’s no wonder why this company continues growing rapidly .
playoctopus.com
