About People pattern
People Pattern: Extracting Marketing Insights from Social Media
In today's digital age, social media has become an integral part of our lives. It is a platform where people share their opinions, thoughts, and experiences with the world. With billions of active users on various social media platforms like Facebook, Twitter, Instagram, and LinkedIn, it has become a goldmine for businesses to understand their customers better.
This is where People Pattern comes in. People Pattern is a data science company that specializes in extracting marketing insights from the unbiased opinions and data generated by social media users. They use advanced algorithms and machine learning techniques to analyze vast amounts of data to produce audience intelligence.
The company was founded in 2013 by Ken Cho and Jason Baldridge with the aim of helping businesses make informed decisions based on real-time customer insights. Since then, they have worked with some of the biggest brands across various industries like healthcare, finance, retail, and entertainment.
One of the key features that sets People Pattern apart from its competitors is its ability to provide actionable insights rather than just raw data. They use natural language processing (NLP) techniques to extract meaningful information from unstructured text data like tweets or comments.
For example, if a business wants to launch a new product or service in a particular market segment but doesn't know how their target audience feels about it; People Pattern can help them by analyzing social media conversations related to that topic. They can identify what people are saying about it - whether they are positive or negative - which can help businesses make informed decisions about their marketing strategy.
Another unique feature offered by People Pattern is its ability to create custom audiences based on specific criteria like demographics or interests. This allows businesses to target their advertising campaigns more effectively and reach out only to those who are most likely interested in their products or services.
People Pattern also offers an API (Application Programming Interface) that allows developers to integrate their technology into other applications easily. This means that other companies can leverage People Patterns' expertise without having any prior knowledge of data science themselves.
In conclusion,
People pattern has revolutionized how businesses approach marketing research through its innovative use of big-data analytics tools such as NLP algorithms for extracting valuable insights from unstructured text-based content generated through social media platforms such as Twitter & Facebook etc., which helps companies make informed decisions based on real-time customer feedbacks rather than relying solely upon traditional market research methods such as surveys & focus groups etc., which may not always be accurate due mainly because people tend not always tell you what they really think!