About Pemra (pakistan electronic media regulatory authority)
Pakistan Electronic Media Regulatory Authority (PEMRA) is a regulatory body that was established in 2002 to regulate and oversee the electronic media in Pakistan. The authority is responsible for ensuring that all electronic media outlets, including television channels, radio stations, and cable operators, comply with the rules and regulations set forth by PEMRA.
PEMRA's primary objective is to promote a free and independent media environment in Pakistan while also ensuring that the content being broadcasted on electronic media platforms does not violate any laws or ethical standards. The authority has been instrumental in promoting diversity of opinion and freedom of expression across various mediums.
One of PEMRA's key functions is to issue licenses to new television channels, radio stations, and cable operators. This ensures that only credible organizations are allowed to operate within the industry. Additionally, PEMRA also monitors content being broadcasted on these platforms to ensure it meets ethical standards.
The authority has implemented strict guidelines for broadcasters regarding what can be aired during prime time hours. These guidelines prohibit airing any content that may be deemed inappropriate or offensive for viewership during family hours.
PEMRA has also taken steps towards promoting local content production by providing incentives for local producers who create quality programming. This initiative aims at promoting Pakistani culture while also creating job opportunities within the industry.
In recent years, PEMRA has been actively working towards regulating digital media as well. With an increasing number of people consuming news through social media platforms such as Facebook and Twitter, it has become essential for regulatory bodies like PEMRA to monitor these platforms closely.
Overall, Pakistan Electronic Media Regulatory Authority (PEMRA) plays a crucial role in regulating the electronic media industry in Pakistan while ensuring freedom of expression remains intact. Its efforts have helped create a diverse range of programming options available for viewership while maintaining ethical standards across all mediums.