About Pebblepost
PebblePost: Revolutionizing Direct Mail Marketing with Programmatic Direct Mail®
In today's digital age, marketers are constantly seeking innovative ways to reach their target audience. While online advertising has become increasingly popular, direct mail marketing remains a powerful tool for businesses to connect with customers. However, traditional direct mail campaigns can be costly and lack the personalization that consumers have come to expect.
Enter PebblePost, a company that has revolutionized direct mail marketing with its proprietary technology called Programmatic Direct Mail®. PebblePost offers marketers a seamless way to integrate real-time online intent data with impactful direct mail.
Founded in 2014 by Lewis Gersh and Jake Winebaum, PebblePost is headquartered in New York City and has quickly gained recognition as one of the most innovative companies in the advertising industry. The company's mission is simple: to help brands engage their customers through relevant and personalized messaging.
So how does Programmatic Direct Mail® work? It starts by tracking online behavior through cookies or pixels on a website. This data is then used to create personalized messages that are sent via physical mail directly to the consumer's mailbox within 24-48 hours of their online activity.
This approach allows marketers to reach consumers at a time when they are most receptive and engaged with their brand message. Unlike traditional direct mail campaigns that rely on demographic targeting alone, Programmatic Direct Mail® leverages real-time intent data such as browsing history or abandoned shopping carts to deliver highly relevant content.
The result? Increased engagement rates and higher conversion rates for brands using PebblePost's technology. In fact, according to the company's website, clients have seen an average lift of 40% in conversion rates compared to other forms of digital advertising.
But it's not just about results – PebblePost also prioritizes sustainability by using eco-friendly materials for its physical mailers. The company uses Forest Stewardship Council (FSC) certified paper stock made from responsibly managed forests and soy-based ink for printing.
PebblePost serves clients across various industries including retail, travel & hospitality, financial services, healthcare & wellness among others. Some notable clients include Casper Sleep Inc., Boxed Wholesale Inc., Fidelity Investments among others.
In addition to its core offering of Programmatic Direct Mail®, PebblePost also provides other solutions such as Audience Insights which helps brands understand their target audience better through data analysis; Creative Services which offers design support for creating impactful messaging; Measurement & Analytics which provides insights into campaign performance metrics such as response rates or ROI among others.
Overall, PebblePost is an exciting player in the world of advertising technology that combines innovation with sustainability while delivering measurable results for its clients. With its unique approach towards integrating offline channels like direct mail into digital marketing strategies – it’s no wonder why this company continues gaining traction amongst top-tier advertisers looking for new ways of reaching audiences effectively!