About Nielsen social
Nielsen Social: The Ultimate Solution for Social Performance Measurement
In today's digital age, social media has become an integral part of our lives. It is not just a platform to connect with friends and family but also a powerful tool for businesses to reach out to their target audience. With the increasing popularity of social media, it has become essential for brands to measure their social performance accurately. This is where Nielsen Social comes into play.
Nielsen Social is a leading provider of syndicated social performance measurement for TV and sports brands. Their flagship product, Social Content Ratings® (SCR), unites billions of conversations across the leading social platforms into comprehensive, integrated and actionable insights.
With SCR, Nielsen Social provides real-time data on how audiences engage with TV shows and sporting events on social media platforms such as Facebook, Twitter, Instagram and Snapchat. This data helps TV networks and sports leagues understand how their content resonates with viewers in real-time.
Nielsen Social's SCR offers several benefits that make it stand out from other solutions available in the market:
1) Comprehensive Coverage: Nielsen Social covers all major US television networks including broadcast networks (ABC, CBS, NBC), cable networks (ESPN, CNN) as well as streaming services (Netflix). They also cover major sporting events such as NFL games and NBA playoffs.
2) Real-Time Data: With SCR's real-time data capabilities, clients can monitor audience engagement during live broadcasts or events. This allows them to adjust their marketing strategies on-the-fly based on audience feedback.
3) Actionable Insights: Nielsen Social provides clients with actionable insights that help them optimize their content strategy based on what works best with their target audience.
4) Customizable Reports: Clients can customize reports according to their specific needs using SCR's user-friendly interface. They can choose from various metrics such as impressions, engagements or sentiment analysis depending on what they want to measure.
5) Competitive Benchmarking: Clients can compare their social performance with their competitors using SCR's benchmarking feature. This helps them understand how they stack up against their competition and identify areas for improvement.
Nielsen Social's SCR has been widely adopted by major TV networks and sports leagues in the US. It has become an essential tool for these organizations to measure their social performance accurately and optimize their content strategy based on audience feedback.
In conclusion, Nielsen Social is the ultimate solution for social performance measurement. With its comprehensive coverage, real-time data capabilities, actionable insights, customizable reports and competitive benchmarking features, it offers clients a complete package to measure their social performance accurately. If you are a TV network or sports league looking to optimize your content strategy based on audience feedback, then Nielsen Social's SCR is the perfect solution for you!