About Nielsen
Nielsen: Shaping the Future of Media with Accurate Audience Insights, Data, and Analytics
Nielsen is a global leader in audience insights, data, and analytics. The company has been at the forefront of media measurement for over 90 years and has played a significant role in shaping the future of media. Nielsen's mission is to provide clients with accurate information about what people watch, listen to, and buy so that they can make informed decisions about their businesses.
The company was founded in 1923 by Arthur C. Nielsen Sr., who developed a method for measuring radio audiences. This innovation revolutionized the advertising industry by providing advertisers with reliable data on which to base their ad buys. Since then, Nielsen has expanded its services to include television ratings, online audience measurement, consumer behavior research, and more.
Today, Nielsen operates in over 100 countries around the world and employs over 44,000 people. The company's clients include media companies such as NBCUniversal and CBS Corporation; advertisers such as Procter & Gamble and Coca-Cola; retailers such as Walmart; government agencies; non-profit organizations; and more.
One of Nielsen's core products is its TV ratings service. This service measures how many people are watching each program on television at any given time. Advertisers use this information to determine which programs are most popular among their target audiences so that they can place ads during those programs.
Another important product offered by Nielsen is its digital measurement service. This service tracks online behavior across multiple devices (such as smartphones, tablets, laptops) to provide insights into how consumers interact with digital content. Advertisers use this information to optimize their digital campaigns for maximum impact.
In addition to these services focused on media measurement specifically ,Nielsen also offers consumer behavior research services that help companies understand what motivates consumers' purchasing decisions .This includes surveys ,focus groups ,and other qualitative research methods .
Overall,Nielsen provides valuable insights into consumer behavior across various platforms .The company's expertise helps businesses make informed decisions about where they should invest their marketing dollars .By providing accurate data on what people watch ,listen,and buy,Nielsen plays an essential role in shaping the future of media .