National watermelon promotion board Review

About National watermelon promotion board

The National Watermelon Promotion Board is a non-profit organization that aims to promote the consumption of watermelons in the United States. The board was established in 1989 and has since been working tirelessly to educate people about the benefits of consuming watermelons.

Watermelon is a delicious fruit that is loved by many people around the world. It is not only tasty but also very nutritious, making it an excellent addition to any diet. The National Watermelon Promotion Board recognizes this fact and has made it their mission to spread awareness about this amazing fruit.

One of the ways that the board promotes watermelons is through recipes. They have a vast collection of recipes on their website, ranging from simple snacks to elaborate meals. These recipes are designed to showcase the versatility of watermelons and inspire people to incorporate them into their diets.

In addition to recipes, the National Watermelon Promotion Board also provides educational resources for those who want to learn more about this fruit. They have information on everything from how watermelons are grown and harvested, to their nutritional value and health benefits.

The board also offers activities for children, such as coloring pages and puzzles, which are designed to make learning about watermelons fun and engaging for kids.

Another way that the National Watermelon Promotion Board promotes this fruit is through industry promotion materials. They work with growers, shippers, retailers, foodservice operators, and other stakeholders in the industry to develop marketing campaigns that highlight the benefits of consuming watermelons.

The board's efforts have been successful in increasing awareness about watermelons among consumers. According to a survey conducted by Nielsen Perishables Group in 2018, 92% of U.S households purchased fresh produce at least once during a year-long period ending June 30th; out of these households who purchased fresh produce during this time frame - over half (54%) bought fresh melon (including cantaloupe & honeydew) and 38% bought watermelon.

In conclusion, the National Watermelon Promotion Board is doing an excellent job of promoting the consumption of watermelons in the United States. Their efforts to educate people about this fruit through recipes, educational resources, activities, and industry promotion materials have been successful in increasing awareness about its benefits. If you are looking for a delicious and nutritious fruit to add to your diet, look no further than watermelons!