About Millward brown vermeer
Millward Brown Vermeer: The Innovative Approach to Market Research
Kantar is a global leader in data, insights, and consulting services. With a presence in over 100 countries, Kantar helps clients understand people and inspire growth through its innovative approach to market research. One of the key players in Kantar's portfolio is Millward Brown Vermeer.
Millward Brown Vermeer is a leading marketing consultancy firm that specializes in brand strategy, customer insights, and marketing analytics. The company has been helping businesses grow for over 40 years by providing them with actionable insights that drive business results.
At Millward Brown Vermeer, the focus is on understanding customers' needs and behaviors to help businesses create meaningful connections with their target audience. The company uses a range of research methodologies such as surveys, focus groups, social media listening tools, and big data analytics to gather valuable insights into consumer behavior.
One of the unique aspects of Millward Brown Vermeer's approach is its emphasis on brand purpose. The company believes that brands with a clear sense of purpose are more likely to succeed than those without one. Therefore, it works closely with clients to define their brand purpose and align it with their business objectives.
Another area where Millward Brown Vermeer excels is customer experience (CX) research. CX has become increasingly important for businesses as customers demand personalized experiences across all touchpoints. To meet this demand, Millward Brown Vermeer uses advanced analytics tools such as machine learning algorithms to analyze customer feedback from multiple sources such as social media platforms and online reviews.
In addition to CX research, Millward Brown Vermeer also offers expertise in advertising effectiveness measurement. Its AdReaction study provides valuable insights into how consumers perceive different types of advertising across various channels such as TV commercials or digital ads.
Millward Brown Vermeer's client portfolio includes some of the world's most recognizable brands across industries such as FMCGs (fast-moving consumer goods), automotive, and technology. The company has a global team of over 300 consultants who work closely with clients to deliver customized solutions that meet their specific needs.
In conclusion, Millward Brown Vermeer is a leading marketing consultancy firm that helps businesses grow by providing them with actionable insights into consumer behavior. Its innovative approach to market research, emphasis on brand purpose, and expertise in CX and advertising effectiveness measurement make it a valuable partner for businesses looking to stay ahead of the competition.