About Measure protocol
Measure Protocol: Empowering Consumers to Take Control of Their Data
In today's digital age, data is king. Companies are constantly collecting and analyzing data to gain insights into consumer behavior, preferences, and trends. However, this has led to concerns about privacy and the misuse of personal information. Consumers are increasingly aware of the value of their data and want more control over how it is collected, used, and shared.
This is where Measure Protocol comes in. Founded in 2018 by experienced market researchers Owen Hanks and Drew Meyers, Measure Protocol is a blockchain-based platform that empowers consumers to take ownership of their data while addressing data quality issues for buyers.
At its core, Measure Protocol aims to create a fairer ecosystem for all stakeholders involved in market research. By leveraging blockchain technology - which provides transparency, security, and immutability - Measure Protocol enables consumers to share their data with confidence while ensuring that it remains private and secure.
So how does it work? First off, consumers can sign up for free on the platform using their email address or social media account. They can then participate in various surveys or studies offered by buyers (i.e., companies looking for consumer insights). These studies can range from simple questionnaires to more complex tasks such as product testing or diary entries.
For each study completed by a consumer on the platform, they earn "Data Points" - which are essentially tokens that represent the value of their contribution. These Data Points can be redeemed for rewards such as gift cards or cash via PayPal.
But what sets Measure Protocol apart from other survey platforms is its focus on quality control. The platform uses various techniques such as geolocation verification (to ensure participants are where they say they are), device fingerprinting (to prevent fraud), and AI-powered fraud detection algorithms (to identify suspicious behavior).
Furthermore, all data collected on the platform undergoes rigorous validation checks before being shared with buyers - ensuring that it is accurate, reliable, and representative of the target audience.
For buyers, Measure Protocol offers a unique value proposition. By leveraging blockchain technology, they can access high-quality data that is ethically sourced and compliant with regulations such as GDPR. This not only reduces the risk of data breaches or fines but also enables them to make better-informed decisions based on insights from real consumers.
In addition to its core platform, Measure Protocol also offers various tools and services for market researchers such as survey scripting, sample recruitment, and data analysis. These services are designed to streamline the research process while maintaining high standards of quality control.
Overall, Measure Protocol is a game-changer in the world of market research. By putting consumers in control of their data and ensuring quality control for buyers, it creates a win-win situation for all stakeholders involved. With its innovative use of blockchain technology and commitment to ethical practices, Measure Protocol is poised to disrupt the industry and set new standards for transparency and accountability.