About Mapa research
Mapa Research: Benchmarking Your Digital Experience Against Competitors
In today's digital age, businesses need to stay ahead of the competition by providing a seamless and engaging online experience for their customers. This is where Mapa Research comes in - a leading provider of digital benchmarking services that help businesses improve customer acquisition, build loyalty, and cross-sell additional solutions.
Founded in 1999, Mapa Research has been at the forefront of digital benchmarking for over two decades. The company's mission is to help businesses understand their online performance compared to their competitors and identify areas for improvement. With offices in London and New York, Mapa Research serves clients across various industries including banking, insurance, retail, travel, and more.
Mapa Research offers a range of benchmarking services that cover different aspects of the customer journey. These include:
1. Digital Sales Benchmarking: This service helps businesses optimize their online sales process by analyzing key metrics such as conversion rates, abandonment rates, and user experience.
2. Mobile App Benchmarking: With mobile usage on the rise globally, it's essential for businesses to have a mobile app that provides an excellent user experience. Mapa Research's mobile app benchmarking service helps businesses identify areas for improvement in their app design and functionality.
3. Customer Journey Benchmarking: This service analyzes the entire customer journey from initial awareness through to post-purchase support. By understanding how customers interact with your brand at each touchpoint along the way compared to your competitors', you can make informed decisions about where to focus your efforts.
4. Digital Marketing Benchmarking: In today's crowded digital landscape it can be challenging to stand out from the crowd with your marketing efforts alone; this is where Mapa research comes into play by helping you analyze key metrics such as website traffic sources or social media engagement levels against those of your competitors'.
Mapa research uses advanced analytics tools combined with expert analysis from its team of experienced consultants to provide actionable insights that help businesses improve their digital performance. The company's benchmarking reports are easy to understand and provide clear recommendations for improvement.
In addition to its benchmarking services, Mapa Research also offers consulting services that help businesses implement the recommended changes and achieve their digital goals. These include UX design, content strategy, and digital marketing.
Mapa Research has a proven track record of helping businesses achieve significant improvements in their online performance. Its clients have reported increased conversion rates, improved customer satisfaction levels, and higher revenue growth as a result of using its services.
In conclusion, if you're looking to improve your online performance and stay ahead of the competition in today's digital age, Mapa Research is the perfect partner for you. With its comprehensive benchmarking services and expert consulting support, you can be confident that your business will be on the path towards success. Contact them today to learn more about how they can help you achieve your goals!