About Mad*pow
Mad*Pow is a design agency that specializes in improving the experiences people have with technology, services, organizations and each other. The company was founded in 2000 by Amy Cueva and Bradley C. Spitzer with the aim of creating meaningful experiences for users through design.
The team at Mad*Pow comprises of designers, strategists, researchers and technologists who work together to create innovative solutions for their clients. They believe that design can be used as a tool for change and are committed to creating positive impact through their work.
One of the key areas of focus for Mad*Pow is healthcare. They have worked with several healthcare organizations to improve patient experience by designing user-friendly interfaces for medical devices, websites and mobile apps. Their work has helped patients better understand their health conditions and manage their treatments effectively.
Apart from healthcare, Mad*Pow has also worked on projects related to finance, education, retail and non-profit sectors. They have designed websites, mobile apps, branding materials and marketing campaigns that have helped their clients achieve their business goals.
Mad*Pow's approach to design is based on empathy - they put themselves in the shoes of the users to understand their needs and pain points before coming up with solutions. This human-centered approach has helped them create designs that are not only aesthetically pleasing but also functional.
In addition to client work, Mad*Pow also conducts research on various topics related to design and user experience. They publish whitepapers, articles and blog posts on topics such as gamification in healthcare, designing for accessibility and using data visualization effectively.
The company has won several awards over the years including Webby Awards, W3 Awards and Davey Awards among others. Their work has been featured in publications such as Forbes Magazine, Fast Company and The Wall Street Journal.
Overall,Mad*pow is a leading design agency that uses its expertise in design thinking,to help businesses improve customer experience across various industries.Their commitment towards creating positive impact through innovative designs makes them stand out from other agencies.They continue pushing boundaries while delivering exceptional results which makes them one of the best choices when it comes down choosing an agency partner who can deliver results beyond expectations!