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About Luis Alberto Díaz Márquez

Luis Alberto Díaz Márquez is a Director of Data, Business Intelligence, and Artificial Intelligence based in Mexico City with over 10 years of experience in applied research, human behavior, data science, and marketing strategy. His work involves leading multidisciplinary teams, building data architectures and automations, and translating complex information into actionable business decisions. His professional trajectory includes roles as Director of Data, BI & AI at Human Connections Media, Senior Manager of Data Analytics & Strategy at Wavemaker (GroupM), Senior Consulting at Aleph Consulting and Data Science Ethnographic, and Research and Development Manager at the Instituto de Investigaciones Sociales. He has also worked in market and statistical research at MVS Televisión and DISH Media.