Lineten

LineTen is a digital ordering platform designed for enterprise Quick Service Restaurants (QSRs). It allows businesses to define a single master menu and run it consistently across all channels, including kiosks, websites, apps, and marketplaces, before the order hits the Point of Sale (POS). The platform integrates with existing POS systems rather than requiring a complete replacement, focusing on horizontal breadth across multiple ordering surfaces.

The platform operates by using a single engine to manage every digital order flow across every channel. It features MenuPro for centralized menu management, OrderPro for order handling, and LineTen Hub for integrations. The process involves defining the experience once—such as menu, pricing, and availability rules—and then running it consistently across owned and marketplace channels to ensure every order is standardized before reaching the POS.

LineTen is built specifically for enterprise brands, serving a curated list of multi-location QSRs with 30+ locations and complex POS integrations. The company targets organizations that need to manage operations at a global scale, such as those operating in 40+ countries with over 1M orders per week. It is not designed for small operators, focusing instead on senior attention and engineering shaped by genuine scale.

The core feature that differentiates this platform is MenuPro, which acts as a single source of truth for all menu data. It enables instant propagation of changes across every connected channel within seconds, eliminating the need for manual publishing steps or scheduled batch jobs. This ensures that pricing, modifiers, and availability are always consistent between the kiosk, web, app, and marketplace.

The platform claims to have achieved a 19% basket uplift via kiosk usage, as demonstrated by Five Guys. Additionally, 50%+ of bills are paid via QR at Wagamama, showing its effectiveness in driving measurable store-level efficiency and bottom-line growth. These outcomes are built into the analytics rather than being bolted on as an afterthought.

The system supports daypart scheduling for breakfast, lunch, dinner, and late-night menu windows, allowing for location-level price overrides without affecting the central menu definition. It also handles multi-level modifier groups and nested modifier rules with conditional logic to manage complex enterprise menus. Nutritional and allergen data management is included to ensure regulatory compliance across different markets.

The platform has been deployed across 40+ countries and processes over 1M orders per week, demonstrating its capability at enterprise scale. It supports 500+ locations, as seen with Five Guys, and has helped achieve 15x revenue growth per site in 18 months. The infrastructure is proven to handle multi-country, multi-POS, and multi-language rollouts simultaneously.

The platform integrates with existing POS systems rather than requiring a forklift upgrade, making it a non-disruptive solution. It works with integration partners and does not build its own POS, loyalty engine, or payments stack. This focus allows it to concentrate on the core ordering infrastructure without duplicating existing partner solutions.

The platform features a curated list of enterprise brands, meaning every account receives senior attention rather than support tiers. The roadmap is shaped by multi-country rollouts and complex POS integrations at 500+ locations. There is no free tier, and the product suite depth grows 4x on average as partnerships mature.

The platform is described as 'Enterprise-only by choice', focusing on a curated list of enterprise brands rather than hundreds of small operators. It avoids a marketplace of third-party plugins to maintain focus. The architecture is built to handle enterprise menu complexity from the ground up without requiring workarounds or manual overrides.

The platform includes LineTen Hub for integrations, MenuPro for menu management, and OrderPro for order processing. It also offers solutions for branded channels and marketplace-heavy operations. The ecosystem is designed to add channels, not systems, allowing businesses to turn on another surface on the same engine.

The platform claims to have helped Five Guys achieve 15x revenue growth per site and 18 months to full rollout. It also assisted Wagamama in achieving 50%+ of bills paid via QR. These case studies highlight its ability to drive significant operational improvements for major brands.

Lineten is located at 191 wood lane, London, England.

You can reach Lineten by phone at +44-0-333-210-2210 or by e-mail at [email protected].

The official website of Lineten is lineten.com.