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J
4 years ago

Since the 1950s, the Lego Group has released thous...

Since the 1950s, the Lego Group has released thousands of sets with a variety of themes, including space, robots, pirates, trains, Vikings, castle, dinosaurs, undersea exploration, and wild west. Some of the classic themes that continue to the present day include Lego City (a line of sets depicting city life introduced in 1973) and Lego Technic (a line aimed at emulating complex machinery, introduced in 1977). Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft. Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases. For the 2012 Summer Olympics in London, Lego released a special Team GB Minifigures series exclusively in the United Kingdom to mark the opening of the games. For the 2016 Summer Olympics and 2016 Summer Paralympics in Rio de Janeiro, Lego released a kit with the Olympic and Paralympic mascots Vinicius and Tom. One of the largest Lego sets commercially produced was a minifig-scaled edition of the Star Wars Millennium Falcon. Designed by Jens Kronvold Fredericksen, it was released in 2007 and contained 5,195 pieces. It was surpassed by a 5,922-piece Taj Mahal. A redesigned Millennium Falcon recently retook the top spot in 2017 with 7,541 pieces. Lego also initiated a robotics line of toys called 'Mindstorms' in 1999, and has continued to expand and update this range ever since. The roots of the product originate from a programmable brick developed at the MIT Media Lab, and the name is taken from a paper by Seymour Papert, a computer scientist and educator who developed the educational theory of constructionism, and whose research was at times funded by the Lego Group. The programmable Lego brick which is at the heart of these robotics sets has undergone several updates and redesigns, with the latest being called the 'EV3' brick, being sold under the name of Lego Mindstorms EV3. The set includes sensors that detect touch, light, sound and ultrasonic waves, with several others being sold separately, including an RFID reader. The intelligent brick can be programmed using official software available for Windows and Mac computers, and is downloaded onto the brick via Bluetooth or a USB cable. There are also several unofficial programs and compatible programming languages that have been made to work with the brick, and many books have been written to support this community. There are several robotics competitions which use the Lego robotics sets. The earliest is Botball, a national U.S. middle- and high-school competition stemming from the MIT 6.270 Lego robotics tournament. Other Lego robotics competitions include Junior FIRST LEGO League (Jr.FLL) for students ages 6 9 and FIRST Lego League (FLL) for students ages 9 16 (age 9 14 in the United States, Canada, and Mexico). Jr.FLL and FLL offer real-world engineering challenges to participants. FLL uses Lego-based robots to complete tasks. Jr.FLL participants build models out of Lego elements. In its 2010 season, there were 16,070 FLL teams in over 55 countries. In its 2010 season, there were 2,147 Jr.FLL teams with 12,882 total student participants in the United States and Canada. The international RoboCup Junior football competition involves extensive use of Lego Mindstorms equipment which is often pushed to its extreme limits. The capabilities of the Mindstorms range have now been harnessed for use in Iko Creative Prosthetic System, a prosthetic limbs system designed for children. Designs for these Lego prosthetics allow everything from mechanical diggers to laser-firing spaceships to be screwed on to the end of a child's limb.

S
4 years ago

A fun day doing ludic stuffs. Lego House is a plac...

A fun day doing ludic stuffs. Lego House is a place that will bring out your creativity and inner child side. It's an absolute blast and time flies while you're there. Don't underestimate the extent to which you will have fun because one whole day might not be enough to spend there.

About LEGO Group

LEGO Group: Building Imagination Brick by Brick

LEGO Group is a Danish toy company that has been in the business of creating building blocks for over 80 years. The company was founded in 1932 by Ole Kirk Christiansen, who started out making wooden toys. However, it wasn't until 1949 that LEGO introduced its first plastic interlocking bricks, which would become the cornerstone of its success.

Today, LEGO is one of the most recognizable brands in the world and has become synonymous with creativity and imagination. The company's products are sold in more than 140 countries and are loved by children and adults alike.

The LEGO Group's mission is to inspire and develop the builders of tomorrow through creative play and learning. The company believes that play is essential to a child's development, as it helps them learn important skills such as problem-solving, communication, collaboration, and critical thinking.

One of the things that sets LEGO apart from other toy companies is its commitment to quality. Every brick produced by LEGO undergoes rigorous testing to ensure that it meets strict safety standards. Additionally, all LEGO products are designed with sustainability in mind – from using renewable energy sources at their factories to reducing waste during production.

LEGO offers a wide range of products for children of all ages – from DUPLO sets for toddlers to complex Technic sets for older kids (and adults!). In addition to traditional building sets, LEGO also offers licensed products based on popular movies and TV shows such as Star Wars™️ , Harry Potter™️ , Marvel Super Heroes™️ , DC Comics Super Heroes™️ , Minecraft™️ , Jurassic World™️ , Disney Princesses ™️and many more.

But LEGOs aren't just about building – they're also about playing! The company has created an entire universe around its bricks with video games like Lego City Undercover ™️and Lego Worlds ™️as well as movies like "The Lego Movie" franchise which includes "The Lego Batman Movie" ™️and "The Lego Ninjago Movie" ™ . These films have been hugely successful both critically and commercially thanks to their clever writing, stunning animation style (which mimics stop-motion animation), catchy music numbers (such as "Everything Is Awesome") and celebrity voice cast including Will Arnett (Batman), Chris Pratt (Emmett) Elizabeth Banks(Wyldstyle) among others .

In addition to its product offerings, LEGO also operates several theme parks around the world under the name LEGOLAND® . These parks offer visitors a chance to experience all things LEGO – from rides based on popular themes like Ninjago or Star WarsTMto life-sized models made entirely out of bricks!

Overall,the success story behind this iconic brand can be attributed not only due their innovative product line but also because they have managed stay relevant over time while still maintaining their core values - creativity,sustainability,and quality- which have remained unchanged since day one.This makes them not only an inspiration but also role model for other businesses looking towards longevity while staying true themselves.


In conclusion,the legacy left behind by Ole Kirk Christiansen continues today through his family who still own majority stake in this global brand.Their commitment towards innovation,sustainability,and quality ensures that future generations will continue enjoy playing with these timeless toys while learning valuable life skills along way.LEGO truly embodies what it means build imagination brick-by-brick!