About Katjes fassin gmbh + co. kg
Katjes Fassin GmbH + Co. KG: A Family-Owned Company with a Rich History
Katjes Fassin GmbH + Co. KG is a family-owned company that has been in the confectionery business since 1910. The company is based in Germany and is known for its high-quality fruit gums and liquorice products.
Over the years, Katjes Fassin has become a household name in Germany and beyond, thanks to its commitment to innovation, sustainability, and social responsibility. Today, the company employs over 1,000 people and generates an annual revenue of more than €300 million.
In this article, we’ll take a closer look at Katjes Fassin’s history, products, values, and achievements.
History
Katjes Fassin was founded by Wilhelm Halsband in 1910 as a small candy factory in Emmerich am Rhein. In 1956, the company was acquired by Hans Riegel Sr., who also owned Haribo – another famous German confectionery brand.
Under Riegel’s leadership, Katjes Fassin expanded its product range to include liquorice products such as salmiak pastilles and katzenpfötchen (cat paws). In 1972, the company introduced its first fruit gum product – Katjes Fruchtgummi – which became an instant hit among consumers.
In the following decades, Katjes Fassin continued to innovate and diversify its product portfolio. In 1995, it launched Yoghurt-Gums – a new type of fruit gum that combined fruity flavors with creamy yoghurt filling. In 2002 came Tappsy – animal-shaped fruit gums that were marketed towards children.
Today, Katjes Fassin offers a wide range of confectionery products under various brands such as Katjes Green Tea & Lemon Gums (vegan), Ahoj-Brause (fizzy powder), Vivil (sugar-free), and more.
Products
Katjes Fassin’s products are known for their high quality, natural ingredients, and unique flavors. The company uses only vegetarian and vegan ingredients in its fruit gums and liquorice products, making them suitable for a wide range of consumers.
Some of the most popular Katjes Fassin products include:
- Katjes Fruchtgummi: Soft fruit gums in various shapes and flavors such as cherry, apple, lemon, raspberry, and more.
- Sallos: Liquorice pastilles with a soft filling in flavors like strawberry-vanilla or blackberry-yoghurt.
- Yoghurt-Gums: Fruit gums with a creamy yoghurt filling in flavors like peach-passionfruit or blueberry-raspberry.
- Tappsy: Animal-shaped fruit gums that come in different colors and flavors such as orange or strawberry.
In addition to its core product range, Katjes Fassin also offers seasonal products such as Easter eggs or Christmas sweets. The company is constantly developing new product ideas to meet changing consumer demands.
Values
Katjes Fassin’s success is not only based on its delicious confectionery products but also on its strong values. The company has always been committed to sustainability, social responsibility, and animal welfare.
For example:
- Sustainability: Katjes Fassin uses only natural ingredients from sustainable sources whenever possible. It also strives to reduce waste by using recyclable packaging materials.
- Social responsibility: The company supports various social projects around the world through its “Katjes Help” initiative. For instance, it has funded school meals for children in Malawi or supported refugees in Germany.
- Animal welfare: All of Katjes Fassin’s products are vegetarian or vegan – meaning they contain no gelatin (made from animal bones) – which makes them more ethical than many other confectionery brands.
Achievements
Over the years, Katjes Fassin has received numerous awards and recognitions for its products, sustainability efforts, and social engagement. Here are some examples:
- In 2019, Katjes Fassin was named “Germany’s most sustainable brand” by the German Sustainability Award Foundation.
- In 2020, the company won the “Best Vegan Confectionery” award at the World Vegan Awards.
- Katjes Fassin has also been recognized for its commitment to animal welfare by organizations such as PETA (People for the Ethical Treatment of Animals).
Conclusion
Katjes Fassin GmbH + Co. KG is a family-owned confectionery company with a rich history and a bright future. Its high-quality fruit gums and liquorice products have delighted consumers for over a century, while its commitment to sustainability, social responsibility, and animal welfare sets it apart from many other brands.
Whether you’re looking for a sweet treat or want to support an ethical business that cares about people and planet – Katjes Fassin is definitely worth checking out.
katjes.com
