About Kantar consulting
Kantar Consulting: The World's Leading Data, Insights and Consulting Company
Kantar Consulting is a global leader in data, insights and consulting services. With a presence in over 100 countries, Kantar helps clients understand people and inspire growth through its innovative approach to market research.
Founded in 1993 as part of the WPP Group, Kantar has grown to become one of the largest market research companies in the world. Its team of experts includes analysts, consultants, researchers and data scientists who work together to provide clients with actionable insights that drive business growth.
At Kantar Consulting, the focus is on understanding people – their needs, wants and behaviors – so that businesses can better serve them. This involves using a range of research methods including surveys, focus groups and social media analysis to gather data on consumer trends.
One area where Kantar excels is in its use of technology to collect and analyze data. The company has developed proprietary tools such as BrandZ™ which measures brand equity across different markets; TGI™ which provides detailed information on consumer behavior; and Lightspeed Research™ which offers online survey solutions.
Kantar also offers consulting services that help businesses make strategic decisions based on their research findings. This includes advising clients on product development, marketing strategies and customer engagement initiatives.
In addition to its core services, Kantar has also developed specialized practices focused on specific industries such as retail, healthcare and automotive. These practices bring together experts with deep knowledge of these sectors who can provide tailored solutions for clients operating within them.
One key advantage that sets Kantar apart from other market research companies is its global reach. With offices around the world staffed by local experts who understand regional nuances, Kantar is able to offer insights into diverse markets that other firms may not be able to match.
Another strength of Kantar lies in its commitment to innovation. The company invests heavily in R&D with a focus on developing new technologies that can improve the accuracy and speed of data collection while reducing costs for clients.
Overall, if you're looking for a partner who can help you understand your customers better so you can grow your business faster than ever before then look no further than Kantar Consulting!