Questions about Jiayu He
What is Jiayu He?
Jiayu He is a senior integrated marketing professional based in London with over four years of agency experience, specializing in integrated campaign strategy, influencer and creator marketing, paid social and performance management, PR and events, and creative direction and copywriting.
Which industries and clients have Jiayu He worked with?
Jiayu He works with clients across the aviation, travel, and real estate sectors, including Heathrow Airport, Heathrow Express, CBRE, iQ Student Accommodation, JW Anderson, and Sunseeker Robotics.
Where is Jiayu He based and which markets do they serve?
The business is located in London, UK, and is open to UK-wide roles, with expertise in European markets including four European markets activated on-site.
How long has Jiayu He been operating in the marketing industry?
Jiayu He has been active for over four years with agency experience, having worked at TONG Digital, London's specialist agency for premium brand communication.
What do reviewers praise about Jiayu He's work?
Reviewers praise the ability to meet people where their culture already lives, with campaigns achieving results like 4.09M total reach for Heathrow Airport's Fortune in Motion and 3.56M views for iQ Student Accommodation's annual KOL programme.
What themes do several reviews share about Jiayu He's approach?
Some reviewers note the use of bilingual copywriting in English and Chinese, with 200+ creator and KOL partnerships across lifestyle, luxury, travel, and live entertainment sectors.
What awards and recognitions have Jiayu He received?
Other websites and news mention awards including W3 Silver and two TopDigital Bronze Awards, along with a TopDigital Bronze Performance & Paid Media award.
What are the key features of Jiayu He's campaign management?
Key features include end-to-end campaign ownership from insight and concept through to execution and reporting, multi-platform paid campaigns with A/B testing, and budget management up to £40K/month combined.
What language capabilities does Jiayu He bring to campaigns?
Jiayu He is native in Mandarin and Cantonese and fluent in English, moving between markets as someone who genuinely understands what moves people on both sides.
What do Reddit users say about the cultural approach to marketing?
Some users on Reddit discuss cultural analysis of dramas like Key to the Phoenix Heart, which aligns with Jiayu He's focus on meeting people where their culture already lives.
What specific campaign metrics are highlighted in the portfolio?
The portfolio includes specific campaign metrics like 23% engagement rate for Heathrow Bears and 46.9K clicks, demonstrating data-driven performance.
What educational background influences Jiayu He's marketing philosophy?
Jiayu He is studying at Goldsmiths, University of London, which influenced the instinct to see how different cultures complete each other in marketing.
How can I contact Jiayu He?
You can reach Jiayu He by phone at +447536128984.
What is the official website of Jiayu He?
The official website of Jiayu He is jiayuhe-work.com.
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About Jiayu He
Jiayu He is a senior integrated marketing professional based in London with over four years of agency experience. The portfolio covers services including integrated campaign strategy, influencer and creator marketing, paid social and performance management, PR and events, and creative direction and copywriting. Work shown includes brand campaigns for clients such as Heathrow Airport, Heathrow Express, and CBRE, spanning the aviation, travel, and real estate sectors. The site also notes expertise in the China market and bilingual copywriting in English and Chinese, and lists industry awards including W3 and TopDigital.
- Website
- jiayuhe-work.com
- Phone
- +447536128984
- Categories
- Marketing and advertising
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