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About Jake Gerlofs
Jake Gerlofs is a UX and product researcher based in Vancouver, BC, with a PhD in cognitive neuroscience. The business offers behavioural science and UX research services, translating ambiguous product and market challenges into research insights for product teams. Services include end-to-end research studies covering qualitative methods, eye-tracking, clickstream experiments, and usability testing, with applications in B2B SaaS and 0→1 product development. The practitioner also publishes peer-reviewed work in cognitive science journals and works with both academic and product teams.
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- jakegerlofs.com
