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IVC - Instituto Verificador de Circulação: Certifying Performance Metrics for Print and Digital Vehicles
IVC is a non-profit entity that aims to certify the performance metrics of print and digital vehicles. The organization has been in operation for over 50 years, providing reliable and accurate data to advertisers, publishers, and media agencies.
The IVC certification process involves auditing the circulation figures of newspapers, magazines, websites, and other digital platforms. This ensures that the data provided by these vehicles is accurate and trustworthy. The IVC also verifies website traffic statistics through its web analytics service.
The IVC's certification process is based on international standards set by organizations such as IFABC (International Federation of Audit Bureaux of Circulations) and JICWEBS (Joint Industry Committee for Web Standards in the UK and Ireland). This ensures that the IVC's certification process is recognized globally as a benchmark for quality assurance in media measurement.
One of the key benefits of using IVC-certified data is that it provides advertisers with an independent verification of circulation figures. This helps them make informed decisions about where to allocate their advertising budgets. Publishers also benefit from having their circulation figures audited by an independent third party as it enhances their credibility with advertisers.
In addition to certifying performance metrics, the IVC also provides research services to help media companies better understand their audiences. These services include reader surveys, market research studies, and audience measurement tools.
The IVC's commitment to quality assurance extends beyond its certification process. The organization also offers training programs for media professionals on topics such as audience measurement techniques, digital analytics tools, and best practices in media planning.
Overall, the IVC plays a critical role in ensuring transparency and accuracy in media measurement across Brazil. Its rigorous certification process helps build trust between advertisers and publishers while providing valuable insights into audience behavior for media companies looking to grow their businesses.
ivcbrasil.org.br
