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ITC Limited (Agri Business Division) - A Pioneer in the Indian Agribusiness Industry
ITC Limited is a leading Indian conglomerate that has diversified business interests across various sectors such as FMCG, hospitality, paperboards and packaging, agribusiness, and information technology. The company's Agri Business Division is one of the largest exporters of agricultural commodities from India and has been instrumental in transforming the Indian agribusiness industry.
Founded in 1910 as Imperial Tobacco Company of India Limited, ITC has come a long way since then. Today, it is a multi-billion dollar company with a strong presence in both domestic and international markets. The Agri Business Division was established in 1990 with the aim of creating sustainable livelihoods for farmers by providing them with access to modern technology and markets.
The division operates through its four strategic business units - Leaf Tobacco, Foods, Agri-Exports, and E-Choupal. Each unit focuses on specific areas within the agribusiness value chain to ensure maximum efficiency and profitability.
Leaf Tobacco: ITC's Leaf Tobacco business unit procures tobacco from farmers across India through its extensive network of over 400 collection centers. The unit also provides technical assistance to farmers to improve crop yields and quality.
Foods: ITC's Foods business unit manufactures packaged food products such as biscuits, snacks, noodles, confectionery items under popular brands like Sunfeast Yippee!, Bingo!, Candyman Choco Double Eclairs etc., using locally sourced ingredients wherever possible.
Agri-Exports: ITC's Agri-Exports business unit exports various agricultural commodities such as rice wheat spices etc., to countries across the globe including Europe Middle East Africa Asia Pacific North America South America etc., thereby contributing significantly towards India's foreign exchange earnings.
E-Choupal: ITC's E-Choupal initiative leverages information technology to connect directly with farmers at their doorstep. The initiative provides farmers with real-time information on weather, market prices, and best farming practices. It also enables them to sell their produce directly to ITC at fair prices, thereby eliminating intermediaries and ensuring better returns for farmers.
ITC's Agri Business Division has been recognized globally for its sustainable business practices and social initiatives. The division has won several awards including the prestigious Golden Peacock Award for Corporate Social Responsibility in 2019.
In conclusion, ITC Limited's Agri Business Division is a pioneer in the Indian agribusiness industry that has been instrumental in transforming the lives of millions of farmers across India. With its focus on sustainability and innovation, the division is well-positioned to continue leading the way in this critical sector of the Indian economy.
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