About IRIS.TV
IRIS.TV: Revolutionizing Video Personalization and Optimization
In today's digital age, video content has become an integral part of our lives. From entertainment to education, videos have taken over the internet by storm. However, with so much content available online, it can be challenging for businesses to stand out from the crowd and reach their target audience effectively. This is where IRIS.TV comes in - a revolutionary platform that helps businesses personalize and optimize their video content.
Founded in 2013 by Field Garthwaite and Richie Hyden, IRIS.TV is a Los Angeles-based company that specializes in personalized video programming and optimization solutions for publishers and marketers. The company's mission is to help businesses increase engagement, retention, and revenue through personalized video experiences.
IRIS.TV offers a suite of products that enable publishers to deliver personalized video experiences across all devices while increasing engagement metrics such as views per session, time on site/page (TOS/TOP), click-through rates (CTR), completion rates (CR), ad revenue per thousand impressions (RPMs), among others.
One of the key features of IRIS.TV's platform is its AI-powered personalization engine that uses machine learning algorithms to analyze user behavior data such as viewing history, search queries, social media activity, etc., to recommend relevant videos based on individual preferences. This not only enhances the user experience but also increases engagement metrics for publishers.
Another unique aspect of IRIS.TV's platform is its real-time analytics dashboard that provides publishers with insights into how their videos are performing across different channels. Publishers can track key performance indicators such as views per session, TOS/TOP rates by device type or location; identify trends or patterns in user behavior; optimize their content strategy accordingly.
IRIS.TV has partnered with some of the world's leading media companies such as CBS Interactive Inc., Condé Nast Entertainment Inc., Newsy Inc., among others. These partnerships have enabled IRIS.TV to expand its reach globally while providing valuable insights into how different industries use video content for marketing purposes.
In addition to its core products and services offerings for publishers/marketers/brands/agencies/OTT platforms/TV networks/etc., IRIS.TV also offers custom integrations with third-party tools like Google Analytics or Adobe Analytics Suite; consulting services around data-driven decision-making processes related specifically towards optimizing your business' ROI from your existing library or new productions; training programs designed specifically around best practices when it comes down creating engaging & effective videos at scale without sacrificing quality nor creativity!
Overall,
IRIS.tv has revolutionized the way we consume online videos by providing personalized recommendations based on individual preferences using AI-powered technology combined with real-time analytics dashboards giving valuable insights into how users interact with your brand’s digital assets! With partnerships spanning across various industries worldwide including media companies like CBS Interactive Inc., Condé Nast Entertainment Inc., Newsy Inc.; this innovative company continues expanding globally while helping brands achieve higher engagement metrics than ever before!
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