About Ipsos mendelsohn
Ipsos Mendelsohn: A Leading Market Research Company
In today's fast-paced business world, it is essential to stay ahead of the competition. To do so, companies need to have a deep understanding of their target audience and market trends. This is where Ipsos Mendelsohn comes in - a leading market research company that provides valuable insights into consumer behavior and preferences.
Founded in 1958 by Dr. Leo K. Bernstein, Ipsos Mendelsohn has been at the forefront of market research for over six decades. The company specializes in providing customized research solutions to clients across various industries such as media, advertising, technology, healthcare, and more.
With its headquarters located in New York City, Ipsos Mendelsohn has a global presence with offices in major cities around the world including London, Paris, Tokyo, Shanghai and Sydney.
What sets Ipsos Mendelsohn apart from other market research companies is its unique approach to data collection. The company uses a combination of traditional methods such as surveys and focus groups along with cutting-edge technologies like artificial intelligence (AI) and machine learning (ML) to gather insights from consumers.
Ipsos Mendelsohn's team of experienced researchers works closely with clients to understand their specific needs and objectives before designing a customized research plan that delivers actionable insights. The company offers a wide range of services including brand tracking studies, product testing studies, customer satisfaction surveys and more.
One area where Ipsos Mendelsohn excels is its expertise in reaching affluent consumers - those who have an annual household income of $100k or more. The company's flagship study - Affluent Survey USA - has been tracking the attitudes and behaviors of this demographic for over 40 years.
The survey covers topics such as media consumption habits (TV viewing habits), travel preferences (luxury travel), financial investments (stocks/bonds), automotive preferences (luxury cars) among others. This data helps marketers better understand how affluent consumers make purchasing decisions which can inform marketing strategies aimed at this demographic.
Another area where Ipsos Mendelsohn stands out is its commitment to diversity & inclusion within the workplace. The company has implemented several initiatives aimed at promoting diversity among employees including unconscious bias training programs for managers & staff members alike.
In addition to being an industry leader in market research services & solutions; Ipsos Mendelson also takes pride in giving back through philanthropic efforts such as supporting local charities & non-profit organizations focused on education & social justice issues.
Conclusion:
In conclusion; if you're looking for reliable insights into consumer behavior that can help your business stay ahead of the competition then look no further than Ipsos mendelson! With over six decades worth experience providing customized solutions tailored specifically towards each client's needs; they are surefire way get ahead!